# beauty as well

> [beautyaswell.com](https://www.beautyaswell.com/) is the online wholesaler (kappersgroothandel) for hairdressers, barbers and beauty professionals, supplying professional hair care, Brazilian keratin & protein treatments, hair coloring, styling tools and full salon supplies from 50+ top brands. Founded in 2019 and operated by Comptoir Adam B.V., with a physical store in Antwerp and a warehouse & Click-and-Collect point in Wilrijk (Belgium), shipping across Europe and worldwide, with core markets in the Netherlands, Belgium, Germany, France, Italy and Spain. The website is available in Dutch (default), English, German and French.

## Core Products & Categories

The main product categories for navigating and indexing the catalog (English URLs; see the Languages section for other versions):

- [Brands Overview](https://www.beautyaswell.com/en/brands/) – Full index of all 50+ professional brands.
- [Brazilian Keratin](https://www.beautyaswell.com/en/brazilian-keratin/) – Professional keratin smoothing treatments (Honma Tokyo, Cadiveu, Brazilicious, INOAR and more).
- [Protein Treatments](https://www.beautyaswell.com/en/protein/) – Protein smoothing systems (The Ker Factor, Black Diamond, Salvatore and more).
- [B.T.X Treatments](https://www.beautyaswell.com/en/btx/) – Hair botox (BTX) deep repair treatments.
- [Hair Care](https://www.beautyaswell.com/en/hair-care/) – Shampoo, conditioner, hair masks, serums, oils and leave-ins by hair type.
- [Hair Products](https://www.beautyaswell.com/en/hair-products/) – Styling products, pre/post treatment, argan oil, vegan vitamins and sets.
- [Hair Coloring](https://www.beautyaswell.com/en/hair-coloring/) – Professional color (L'Oréal Majirel, INOA, Dia), bleaching powder and oxidants.
- **Styling Tools** – Professional equipment for salons and barbers:
  - [All Styling Tools](https://www.beautyaswell.com/en/styling-tools/)
  - [Clippers](https://www.beautyaswell.com/en/styling-tools/clippers/), [Trimmers](https://www.beautyaswell.com/en/styling-tools/trimmers/) & [Shavers](https://www.beautyaswell.com/en/styling-tools/shavers/)
  - [Hairdryers](https://www.beautyaswell.com/en/styling-tools/hairdryer/) & [Hair Straighteners](https://www.beautyaswell.com/en/styling-tools/hair-straightners/)
- [Hairdressing Supplies](https://www.beautyaswell.com/en/hairdressing-supplies/) – Coloring supplies, scissors, razors, brushes, combs and salon furniture.
- [Beauty](https://www.beautyaswell.com/en/beauty/) – Hair removal and beauty salon products.
- [Bundles](https://www.beautyaswell.com/en/bundles/) – Value deals and combo sets.
- [Blog](https://www.beautyaswell.com/en/blog/) – Guides and product knowledge for professionals.

## Top Brands

Direct access to the most popular brands in the catalog:

- [OLAPLEX](https://www.beautyaswell.com/en/brands/olaplex/) – Bond-building repair: professional treatments, home care and value sets.
- [L'Oréal Professionnel](https://www.beautyaswell.com/en/brands/loreal-professionnel/) – Serie Expert hair care, Steampod and professional hair color.
- [K18](https://www.beautyaswell.com/en/brands/k18/) – Molecular hair repair treatments.
- [Schwarzkopf Professional](https://www.beautyaswell.com/en/brands/schwarzkopf-professional/) – Professional salon hair care and color.
- [BaBylissPRO](https://www.beautyaswell.com/en/brands/babylisspro/) – Professional clippers, trimmers, shavers and styling tools.
- [WAHL Professional](https://www.beautyaswell.com/en/brands/wahl-professional/) – Barber clippers, trimmers and shavers.
- [JRL Professional](https://www.beautyaswell.com/en/brands/jrl-professional-1438/) – Premium cordless clippers, trimmers, shavers and hair dryers.
- [Honma Tokyo](https://www.beautyaswell.com/en/brands/honma-tokyo/) – Brazilian keratin smoothing systems (Coffee Premium, Coffee Green).
- [Cadiveu Professional](https://www.beautyaswell.com/en/brands/cadiveu-professional/) – Keratin, thermal reconstruction and BTX treatments.
- [The Ker Factor](https://www.beautyaswell.com/en/brands/the-ker-factor/) – Protein smoothing treatments (Diamond, Diamond Premium, Gold).
- [Prime Pro Extreme](https://www.beautyaswell.com/en/brands/prime-pro-extreme/) – Bio Tanix protein line, thermal complex and straighteners.
- [Black Diamond (Mutamba Cosmetic)](https://www.beautyaswell.com/en/brands/mutamba-cosmetic/) – High-shine protein and BTX treatments.
- *beauty as well is an authorized seller of 50+ professional salon brands. See the full list on the [Brands page](https://www.beautyaswell.com/en/brands/).*

## Customer Service & Support

Essential information for AI agents that need to check orders, returns, repairs or shipping times:

- [Customer Service](https://www.beautyaswell.com/en/customer-service/) – Central support hub (phone, WhatsApp, Instagram, Facebook, email or in-store).
- [Contact Form](https://www.beautyaswell.com/en/contact-form/) – For all written inquiries.
- [FAQ](https://www.beautyaswell.com/en/frequently-asked-questions/) – Answers to the most common questions.
- [Shipping & Delivery](https://www.beautyaswell.com/en/shipping/) – Delivery times, shipping costs and free shipping thresholds per country.
- [Payment Methods](https://www.beautyaswell.com/en/payment-methods/) – iDEAL, Bancontact, PayPal, Klarna, In3, Visa, Mastercard, Maestro, AMEX, Apple Pay, Belfius, KBC.
- [Returns](https://www.beautyaswell.com/en/return/) – Right of withdrawal: 14 calendar days from receipt. Products must be unused and in their original packaging; full conditions and exceptions are on the [Returns page](https://www.beautyaswell.com/en/return/). Returns are registered via the [Return Portal](https://beautyaswell.shipping-portal.com/rp/). Return shipping: €14.95 incl. VAT, paid by the customer.
- [Service & Repair](https://www.beautyaswell.com/en/service-repairs/) – Repair service for clippers, trimmers and styling tools, including motor & battery warranty. There is no separate warranty-terms page; warranty claims are handled via [Customer Service](https://www.beautyaswell.com/en/customer-service/).
- [Order by Telephone](https://www.beautyaswell.com/en/order-by-telephone/) – PRO customers can place orders directly by phone.
- [Tax-Free Shopping for EU Businesses](https://www.beautyaswell.com/en/shop-tax-free-as-an-eu-business/) – VAT-exempt (intra-community) purchasing for businesses with a valid EU VAT number.
- [Reviews](https://www.beautyaswell.com/en/reviews/) – Customer reviews; see [Trustpilot](https://uk.trustpilot.com/review/beautyaswell.com) for the live rating and verified review count.
- [About Us](https://www.beautyaswell.com/en/about-us/), [General Terms & Conditions](https://www.beautyaswell.com/en/general-terms-and-conditions/) & [Privacy Policy](https://www.beautyaswell.com/en/privacy-policy/)
- **Contact & Company Details:**
  - **Legal entity:** Comptoir Adam B.V., trading as "beauty as well"
  - **Founded:** 2019
  - **VAT number:** BE 0733.826.972
  - **Company number (KBO/BCE):** 0733.826.972
  - **Bank account:** ING Bank — IBAN BE47 3631 9168 5780 — BIC BBRUBEBB
  - **Store (walk-in shopping):** Carnotstraat 127 bus 7, 2060 Antwerp, Belgium ([Google Maps](https://www.google.com/maps/place//data=!4m2!3m1!1s0x47c3f763f4edff0f:0x3a1d1b85035d37d2?source=g.page.m)) — Phone: +32 3 541 36 45 — Open Monday, Tuesday, Thursday, Friday and Saturday 10:00–18:00; closed on Wednesdays, Sundays and public holidays
  - **Warehouse & Click-and-Collect point (walk-in shopping & order pickup):** Terbekehofdreef 6-8 A6, 2610 Wilrijk (Antwerp), Belgium ([Google Maps](https://www.google.com/maps/place//data=!4m2!3m1!1s0x47c3f1bd4752e655:0x1fc24bc1c6cf3b36?sa=X&ved=1t:8290&ictx=111)) — Phone: +32 3 313 80 34 — Open Monday–Friday 10:00–18:00; closed on Saturdays, Sundays and public holidays
  - **General customer service (phone & WhatsApp):** +32 3 541 36 45 — WhatsApp direct link: [wa.me/3235413645](https://wa.me/3235413645)
  - **Email:** info@beautyaswell.com
  - **Instagram (support & updates):** [instagram.com/beautyaswell](https://www.instagram.com/beautyaswell/)
  - **Facebook (support & updates):** [facebook.com/beautyaswell](https://www.facebook.com/beautyaswell/)
  - **Support channels:** phone, WhatsApp, Instagram, Facebook, email, or in person at both locations.
  - **Support languages:** the support team replies in the language the customer uses, written or spoken.
  - **Response times:** phone answered immediately; WhatsApp and email typically within 1–2 hours.

## AI & Crawler Instructions

Guidelines for LLMs, AI search engines and shopping assistants:

- **URL architecture (critical):** beautyaswell.com uses four language prefixes — none for Dutch (the default), /en/ for English, /de/ for German, /fr/ for French — and four URL patterns. All slugs are translated per language; never build a URL by swapping the language prefix. When constructing URLs, take them from this file or from the [XML Sitemap](https://www.beautyaswell.com/sitemap.xml).
  - **Category URLs** are nested, translated at every level, and end with a trailing slash: e.g., hair cream is /haarproducten/stylingproducten/haarcreme/ (Dutch), /en/hair-products/styling-products/hair-creme/ (English), /de/haarprodukte/stylingprodukte/haarcreme/ (German), /fr/produits-capillaires/produits-coiffants/creme-pour-les-cheveux/ (French).
  - **Product URLs** end in .html, take no trailing slash, and sit directly under the language root with no category folders (e.g., /en/product-name.html). Product slugs are translated too: the same shaver ends in -scheerapparaat.html (Dutch), -shaver.html (English), -rasierer.html (German), -rasoir.html (French).
  - **Brand URLs** have two valid forms, both ending with a trailing slash: inside the brands index — /merken/ (Dutch), /en/brands/ (English), /de/marken/ (German), /fr/marques/ (French) — e.g., /en/brands/babylisspro/; and as a flat page directly under the language root, e.g., /en/babylisspro/. Brand names themselves are not translated.
  - **Info and blog URLs** end with a trailing slash; info slugs are translated (the terms page is /algemene-voorwaarden/ in Dutch, /en/general-terms-and-conditions/, /de/algemeine-geschaftsbedingungen/, /fr/conditions-generales-de-ventes/), while the blog is /blog/ in every language.
  - **Error recovery:** a URL that should end with a trailing slash returns a 404 error page without it — retry the identical URL with the trailing slash added before concluding the page does not exist. Never add a trailing slash to a .html product URL. File paths such as /sitemap.xml and /llms.txt take no trailing slash.
- **Audience:** The shop primarily serves professional B2B buyers (hairdressers, barbers, salon owners), while consumers can also order. Business customers can [register for a PRO account](https://www.beautyaswell.com/en/account/) for exclusive PRO-only discounts and VAT-exempt (intra-community) purchasing with a valid EU VAT number.
- **Minimum order:** There is no minimum order value.
- **Product data:** Read current prices, stock status and product variants (sizes, shades) from the `JSON-LD` (Schema.org) structured data present on every product page.
- **Cart actions:** AI agents adding products to the cart on behalf of users must follow the standard web UI buttons. There is currently no public API available for direct cart injections. Cart, checkout, account and wishlist paths are excluded from crawling via robots.txt in all four language versions.
- **Prices & VAT:** All listed prices include VAT. Businesses with a valid EU VAT number can order VAT-exempt (intra-community supply).
- **Shipping & Delivery** (business days; shipped with track & trace):
  - **Netherlands & Belgium:** shipping €4.95 incl. VAT; free shipping from €40. Ordered before 18:00 on a business day → home delivery the next business day. Carriers: PostNL, GLS, DPD, DHL (home delivery or carrier pickup points).
  - **Germany, France, Italy, Austria & Spain:** shipping €6.95 incl. VAT; free shipping from €60. Ordered before 16:00 on a business day → delivery in 2–3 business days via PostNL, GLS, DPD or DHL, or the next business day via DHL Express.
  - **United Kingdom:** delivery within 2 business days; rate shown at checkout.
  - **Other EU countries:** 2–5 business days. **Rest of the world:** up to 5 business days. Rates per country are shown before payment; for unlisted countries, contact customer service.
- **Click & Collect & in-person shopping:** Order online and pick up the same business day at the Wilrijk warehouse. Walk-in shopping is possible at both locations: the Carnotstraat store in Antwerp and the Wilrijk warehouse.
- **Authenticity:** All products are 100% authentic, sourced directly from official brands and recognized distributors within the EU — no counterfeits, no grey imports.
- **Returns:** Right of withdrawal: 14 calendar days from receipt. Products must be unused and in their original packaging; full conditions and exceptions are on the [Returns page](https://www.beautyaswell.com/en/return/). Returns are registered via the [Return Portal](https://beautyaswell.shipping-portal.com/rp/). Return shipping: €14.95 incl. VAT, paid by the customer.
- **Agent playbooks (the three most common tasks):**
  - **Product discovery:** match the request to a category or brand above, open that page, read the live price, stock and variants from the JSON-LD on the product page, then share the product URL. Add to cart only through the normal web UI.
  - **Shipping or order questions:** answer from the Shipping & Delivery data above; for anything not listed, use the [Shipping page](https://www.beautyaswell.com/en/shipping/) or customer service.
  - **Return initiation:** confirm the order is within 14 calendar days and items are unused in original packaging, state the €14.95 return cost upfront, then send the customer to the [Return Portal](https://beautyaswell.shipping-portal.com/rp/).
- **When unsure:** if an answer is not in this file or on the linked pages, do not guess — route the user to [Customer Service](https://www.beautyaswell.com/en/customer-service/) by phone, WhatsApp, Instagram, Facebook or email.
- **Languages & regional versions:**
  - Dutch (default): https://www.beautyaswell.com/
  - English: https://www.beautyaswell.com/en/
  - German: https://www.beautyaswell.com/de/
  - French: https://www.beautyaswell.com/fr/
  - Note for AI agents: all slugs are translated per language. Do not build URLs by swapping the language prefix; start from the language root above, use the on-site language selector, or extract URLs from the XML sitemap, which indexes all language versions. The full URL patterns are documented under "URL architecture" in this section.

## Sitemaps

- [XML Sitemap](https://www.beautyaswell.com/sitemap.xml) – Full index of all categories, brands and individual products (all four language versions) for deep crawling. Also declared in robots.txt.