Prime Pro Extreme

Prime Pro Extreme is a Brazilian professional hair cosmetics brand trusted by salons in over 50 countries worldwide. Founded by master hairdresser Vitor Visat with more than two decades of industry experience, Prime Pro Extreme combines cutting-edge technology with natural ingredients sourced from the Amazon rainforest to deliver transformative hair care solutions.

Exclusive Technologies

What sets Prime Pro Extreme apart is the proprietary Force-Plastia technology — an advanced organic smoothing system that restructures hair bonds without formaldehyde or harsh preservatives. This innovative approach uses Tannic Acids extracted from the Acacia Negra tree, combined with Lactic Acid and Hyaluronic Acid, to deliver frizz-free, silky results lasting up to 6 months. The brand's Impact Gold line features revolutionary gold nanoparticle technology for intense luminosity and anti-aging protection.

Why Choose Prime Pro Extreme?

• 100% formaldehyde-free and preservative-free formulations
• Safe for pregnant women, children, and color-treated hair
• FDA, ANVISA, Halal, and ISO certified
• Professional academy training in Portugal, Spain, Dubai, and Brazil
• Results lasting 3-6 months with proper aftercare

Product Lines

Explore the complete Prime Pro Extreme collection: Bio Tanix Protein Treatments for professional smoothing, Force Field volume-reducing masks, Impact Mask Gold with gold nanoparticles, Thermal Complex keratin systems, Restoring oil-based recovery treatments, professional flat iron tools, and sulfate-free Home Care maintenance products.