About us

About Beauty as Well - Wholesale for Hair & Beauty Professionals

Beauty as Well is the leading wholesaler in Belgium and the Netherlands for professional haircare, styling tools, and salon supplies. We operate from two locations: our retail store in the heart of Antwerp for consumers and our B2B warehouse in Wilrijk for professionals. From Antwerp and Wilrijk we ship fast and reliably across the Benelux and the EU.

Our Mission

Our mission is simple: be the best partner for everyone in the beauty industry. With a wide assortment, personal service, and top brands such as Wahl, L'Oreal Professionnel, Olaplex, Inoar, Salvatore, and Vitta Gold, we help your salon or business grow.

What We Offer

  • Professional Tools: Clippers, trimmers, dryers, and styling devices from top brands such as Wahl. Explore finishing products for barbers and stylists: Red One.
  • Salon Essentials: Bowls, disposables, foils, protective capes, and furniture.
  • Haircare & Color: L'Oreal Professionnel Serie Expert, Steampod, Olaplex, Wella, Schwarzkopf, and more. Discover hero lines from L'Oreal Professionnel.
  • Keratin & Protein Treatments: Specialists in Brazilian smoothing and deep repair with Vitta Gold, Salvatore, and Inoar. Browse categories Brazilian Keratin and Protein.

Why Choose Beauty as Well?

  • Wide range + top brands: All new products and leading brands under one roof.
  • B2B and consumers welcome: Professionals at our Wilrijk hub (B2B), consumers in our Antwerp store.
  • Feel at home: We make every customer feel welcome, comfortable, and understood.
  • Fast delivery: Usually 1-2 business days in Belgium and the Netherlands; EU-wide typically 2-5 business days.
  • DHL Express: For extra-fast international delivery.
  • Personal service you can rely on: Expert help via WhatsApp, phone, and email. In-store advice available.
  • B2B advantages: Wholesale prices, volume discounts, and regular promotions with free tools.
  • Trusted by customers: Rated 4.8/5 on Trustpilot. Read customer reviews.

EU-wide Delivery

We deliver throughout the European Union with reliable partners: DPD and PostNL for standard shipping and DHL Express for urgent deliveries. You always receive a tracking link. We pack safely, ship quickly, and communicate clearly about your order status.

Customer Service You Can Count On

Our support team is easy to reach and thinks along with you. Product advice, ordering help, or after-sales: expect clear answers and practical solutions.

Ordering & Delivery

Order 24/7 via our user-friendly webshop. Free shipping from EUR 40 in BE & NL. Delivery with DPD or PostNL. For urgent EU or international deliveries we offer DHL Express: faster and fully trackable.

Visit Our Store in Antwerp or B2B - Wilrijk

Would you like to see products first or get targeted advice? Visit our showroom:

Beauty as Well - Comptoir Adam
Carnotstraat 127
2060 Antwerp
Route on Google Maps

Opening hours:
Mon-Fri: 10:00 - 18:00
Sat: 11:00 - 17:00

B2B - Wilrijk

Beauty as Well - B2B & Warehouse
Terbekehofdreef 6-8 A6
2610 Wilrijk
Route on Google Maps

By appointment or per schedule (for B2B customers).

Contact

Our Ambition in the Benelux

Our vision: to become one of the largest wholesalers in hair products in Belgium, the Netherlands, and Luxembourg. With a focus on quality, reliable service, and sharp prices, we build long-term partnerships with professionals.

Reviews & Trust

Trustpilot Verified reviews
4.8/5

Review summary: Reviewers overwhelmingly had a great experience. Customers praise high-quality, effective products, a wide selection, and an easy-to-navigate website. Prices are frequently seen as more competitive than other online retailers. Delivery is fast and efficient with well-packaged orders. When issues arise, our customer service is responsive, helpful, and professional with clear, informative communication.

Read Trustpilot reviews
Scamadviser Website Verification

Beautyaswell.com has been verified by Scamadviser and rated as a reliable online store with a high trust score. Scamadviser is an independent platform that analyzes websites worldwide for reliability, safety, and customer satisfaction. You can view our official verification page via the link below.

View Scamadviser Verification

Extra Information

  • Payment methods: Multiple secure payment options available in the EU.
  • Business invoices: Available for B2B clients, including VAT details.
  • Product advice: Hands-on team; we recommend the right products for each hair type and treatment.
  • Stock and prices: Up-to-date range and competitive professional offers.