The wholesaler for hairdressers, barbers and beauty professionals
From our shop in the heart of Antwerp and our B2B warehouse with training centre in Wilrijk, we supply professional hair care, keratin and protein treatments and hairdressing tools. To salons and private customers alike, in Belgium, the Netherlands and all of Europe.
Who we are
beauty as well is the webshop and wholesaler of Comptoir Adam B.V. in Antwerp: professional hair and beauty products for salons, barbers and private customers.
To be the best partner for everyone in the beauty industry
With a broad assortment, personal service and top brands, we help your salon or business grow. From keratin to clippers: you find it all under one roof, with advice from people who see the products at work in salons every day.
Our ambition: to become one of the largest wholesalers of hair products in Belgium, the Netherlands and Luxembourg. With a focus on quality, reliable service and sharp prices, we build lasting partnerships with professionals.
Feel at home
We think it is important that every customer feels welcome and at ease: in the shop, in the warehouse and online.
Personal service for everyone
Committed service for business and private customers via WhatsApp, phone and e-mail. Via WhatsApp and e-mail we usually reply within 2 hours during our working hours.
100% authentic products
We work directly with official brands and authorised distributors within the EU. No counterfeits, no grey imports, only genuine professional products through authorised channels.
Who beauty as well works for
One webshop, each on the right terms.
Hair salons
Complete salon stock, from colouring to keratin, with an account manager who knows your assortment.
Barbershops
Clippers, trimmers, shavers and care from brands like JRL, Wahl and BaBylissPRO.
Home hairdressers and freelancers
Small quantities, the same professional products and the same fast delivery.
Home users
Salon quality at home, with advice you won't get in an ordinary shop.
What we do
Everything for the salon and for home, neatly organised.
Professional tools
Hair dryers, straighteners, curling irons and every electrical salon tool: clippers, trimmers and shavers from brands like JRL, Wahl, BaBylissPRO and Gamma+.
Keratin, protein and B-tox
Keratin treatments for smooth, strong and shiny hair, protein treatments that repair and strengthen damaged hair, and intensive B-tox treatments.
Hair care and colouring
Shampoos, conditioners and masks that nourish and protect the hair, and professional colourings that keep the hair healthy and vibrant.
Salon supplies and beauty
Work tools and salon furniture for a fully professional setup, plus beauty products and skincare that complement the salon.
Our brands
International top brands and Brazilian specialists, from well-known to new discoveries.
Four brands you only find with us
For The Ker Factor and Brazil Protein we are the exclusive distributor for all of Europe, for Vitta Gold and Amazonplex for the Benelux (Belgium, the Netherlands and Luxembourg). You order them straight from our stock, with advice from people who see the products at work in salons every day.
International brands
Familiar names from our assortmentBrazilian brands
Trusted distributor of these brandsTwo locations in Antwerp
A shop to walk into, a B2B warehouse with free Click and Collect, and a customer service that thinks along with you. Each with its own opening hours.
Carnotstraat 127, 2060 Antwerp
Walk in and buy on the spot, for private and business customers.
Directions via Google MapsTerbekehofdreef 6-8 A6, 2610 Wilrijk (Antwerp)
Order online and collect for free, or buy on the spot. Free parking at the door.
Directions via Google MapsWhatsApp, phone, e-mail and contact form
Via WhatsApp and e-mail we usually reply within 2 hours during our working hours.
Contact usAt the B2B warehouse in Wilrijk you park for free in our own car park in front of the building, with enough space for vans and cars. For the shop on Carnotstraat you will find paid parking spaces and car parks nearby.
To Wilrijk: tram 10 from Antwerp Central Station (premetro stop Astrid) to Antwerpen Zuid, then bus 500 of De Lijn towards Boom, Rumst or Mechelen to the stop Terbekehofdreef. The shop on Carnotstraat is within walking distance of Antwerp Central Station, close to several tram and bus stops.
How ordering at beauty as well works
From basket to salon door, in four steps.
Choose your products
Order online 24/7, as a private customer or with a business account. Need advice? Our customer service thinks along with you via WhatsApp, phone or e-mail.
Pay securely
Bancontact, iDEAL, card, PayPal, Apple Pay or later and in instalments with Klarna. All payments run through Mollie, without extra fees.
Shipped the same day
Order on a working day before 4 PM and your parcel leaves today with a Track & Trace code.
Receive or collect
Belgium, the Netherlands and Luxembourg receive the order the next working day. Prefer to collect? Free Click and Collect in Wilrijk.
Delivery and payment in short
The key facts at a glance. All details are on our shipping and payment pages.
Ordered before 4 PM, shipped today
On working days we ship every order placed before 4 PM the same day. After that and at the weekend your parcel leaves the next working day.
Delivery time per destination
Belgium, the Netherlands and Luxembourg: the next working day. Germany and France: 1 to 2 working days. Rest of Europe: 1 to 3 working days, or the next working day with DHL Express Spoed.
Pick-up in Wilrijk
Prefer to collect it yourself? You can, at our warehouse in Wilrijk (Antwerp), Terbekehofdreef 6-8 A6, Monday to Friday between 10 AM and 6 PM.
Payment without surprises
Bancontact, iDEAL, Belfius, card, PayPal, Apple Pay, Klarna Pay Later or Pay in 3. All payments run through Mollie, without hidden fees.
Training centre in Wilrijk
Because technique and knowledge make the difference.
Professional courses for hairdressers and hair experts
Hands-on training with professional products and brands, given by experienced trainers and brand specialists. That way you learn to use our products optimally and build more confidence in your salon. Whether you have just started or have years of experience, our courses take your work to a higher level.
The training centre is at the same location as our B2B warehouse: Terbekehofdreef 6-8 A6, 2610 Wilrijk, with free parking at the door. Prefer a tailor-made course for you or your team? We adapt the programme to your needs, level and schedule, and in some cases we come to your salon.
What you take home
Need help? Our team is here for you
Questions about an order, a product, a business account or a course? Please include with your question:
- your order number, if it concerns an order
- your e-mail address
- a photo or screenshot for a product or delivery problem
Response time: via WhatsApp and e-mail we usually reply within 2 hours during our working hours, by phone immediately.
Customer service: Monday to Friday 10:00 to 18:00, Saturday 11:00 to 17:00, Sunday and public holidays closed.
Frequently asked questions about beauty as well
Who is behind beauty as well?
beautyaswell.com is a webshop of Comptoir Adam B.V., with its registered office at Terbekehofdreef 6-8 A6, 2610 Wilrijk (Belgium), company number 0733.826.972. We are a wholesaler for hair and beauty professionals with a shop in Antwerp, a B2B warehouse and training centre in Wilrijk, and deliveries throughout Europe.
Are your products authentic?
Yes, all our products are 100% authentic. We work directly with official brands and authorised distributors within the EU. We also work with authorised foreign suppliers; their products are imported into the EU officially and according to the applicable regulations. No counterfeits, no grey imports, only genuine professional products through authorised channels.
Which brands are you the exclusive distributor of?
For The Ker Factor and Brazil Protein, beauty as well is the exclusive distributor for all of Europe. For Vitta Gold and Amazonplex we are the exclusive distributor for the Benelux (Belgium, the Netherlands and Luxembourg). For the other Brazilian brands we are a trusted distributor.
Can I buy from you as a private customer?
Yes. Private customers are welcome in our webshop and in our shop at Carnotstraat 127 in Antwerp, also on Saturdays: salon quality for home, with advice you won't get in an ordinary shop. Business customers (hairdressers, barbers, salons) are welcome at both locations. Wholesale and large orders are handled at our B2B warehouse in Wilrijk, Monday to Friday between 10:00 and 18:00, no appointment needed.
How do I become a business customer?
Choose Business at registration or in the checkout and fill in your company details and VAT number. After verification you get access to professional prices and salon products, and your account manager contacts you. Registration is free and takes a few minutes.
Can I collect my order?
Yes. Free Click and Collect is possible at our B2B warehouse in Wilrijk: order online, choose ‘Pick up in store’ at the checkout and collect your order as soon as you receive the e-mail that it is ready. Our shop on Carnotstraat in Antwerp is there to walk in and buy on the spot; online orders are not prepared there.
Which countries do you deliver to?
We deliver throughout Europe and worldwide, including the Middle East and South Africa. Belgium, the Netherlands and Luxembourg receive the order the next working day, Germany and France within 1 to 2 working days, the rest of Europe within 1 to 3 working days (DHL Express 1 to 2, GLS and DPD 2 to 3) or the next working day with DHL Express Urgent. Outside Europe we deliver with DHL Express Urgent in 2 to 3 working days. Is your country not among the delivery countries in the checkout? Then our team creates a manual order for you.
Do you organise courses for hairdressers and hair experts?
Yes. Because technique and knowledge make the difference, we organise professional courses every month, exclusively for hairdressers and hair experts, in our training centre at Terbekehofdreef 6-8 A6 in Wilrijk. You learn correct hair analysis, the right application and technique, the ideal temperature and straightening method, how to recognise and avoid mistakes, and the right aftercare advice for your clients. A tailor-made course for you or your team is also possible.
How quickly do you reply to a question?
Via WhatsApp and e-mail we usually reply within 2 hours during our working hours. By phone we answer your call immediately during our working hours, and via the contact form we usually reply the same day on working days. Always include your order number, then we link your question to your order right away.
Our customer reviews
Independent Trustpilot reviews from salons, professionals and private customers who order from us.
Useful links
The pages you often need alongside this one.
beautyaswell.com is a webshop of Comptoir Adam B.V., Terbekehofdreef 6-8 A6, 2610 Wilrijk (Belgium), company number 0733.826.972. Call +32 3 541 36 45 or e-mail info@beautyaswell.com.




