Privacy Policy beautyaswell.com

Last updated: 25 May 2026

1. Introduction

This privacy policy describes how Beautyaswell processes personal data in accordance with the GDPR (General Data Protection Regulation). Your privacy is of the utmost importance to us. This policy follows the recommendations of the Belgian Data Protection Authority and the European Data Protection Board (EDPB).

2. Data Controller

Comptoir Adam BV
Company number: 0735.921.638
Registered office: B&B Business Center, Terbekehofdreef 6-8 bus A6, 2610 Wilrijk, Belgium
E-mail: info@beautyaswell.com
Tel: +32 3 541 36 45

Beautyaswell.com is the e-commerce webshop of Comptoir Adam BV.
Store address: Carnotstraat 127, 2060 Antwerp, Belgium.

3. What data do we collect?

Identification data: name, address, e-mail address, phone number
Account data: login details, customer ID
Order and delivery data: purchase history, delivery address
Payment data: payment method, billing details
Technical data: IP address, browser information, device ID
Marketing preferences, communication history
Cookies and similar technologies

4. Purposes and legal grounds

Purpose	Legal ground
Processing & delivery of orders	Performance of a contract
Customer service & communication	Legitimate interest / Consent
Newsletters & promotions	Consent
Targeted advertising (Customer Match, lookalike audiences)	Consent
Webshop security	Legitimate interest
Accounting and legal obligations	Legal obligation
Website analysis & improvement	Legitimate interest / Consent

5. Sharing with third parties

Your data may be shared with:

Logistics partners (e.g. DPD, PostNL)
Payment partners (e.g. Mollie, PayPal)
Web hosting & IT security
Marketing and advertising partners such as Google Ads (Customer Match), Meta (Facebook/Instagram Custom Audiences), Mailchimp and similar services (with consent)
Legal authorities or advisors when required

If data is processed outside the EEA, we apply standard EU safeguard mechanisms.

5.1 Targeted advertising and advertising platforms

With your explicit consent, we may share your hashed e-mail address, phone number and/or name with advertising platforms such as Google Ads (Customer Match), Meta (Facebook/Instagram Custom Audiences) and similar services. This is done exclusively to:

show you more relevant advertising on these platforms;
create similar audiences (lookalike audiences);
optimize and measure our marketing campaigns;
prevent you from seeing irrelevant or duplicate advertising.

Your data is anonymized via cryptographic hashing (SHA-256) before transmission. The advertising platforms use this hashed data only to match it to your account and cannot reverse it to your original data. Unmatched data is deleted by these platforms.

You can withdraw this consent at any time by:

sending an e-mail to info@beautyaswell.com;
unsubscribing via the link at the bottom of our e-mails;
adjusting your advertising preferences via adssettings.google.com (Google) or facebook.com/adpreferences (Meta).

Upon withdrawal, we will remove your data within 30 days from all Customer Match lists and similar audiences.

6. Retention periods

Order data: 7 years
Customer accounts: 3 years after last login
Marketing data: until consent is withdrawn
Customer Match lists and lookalike audiences: until consent is withdrawn, with removal within 30 days

7. Data security

SSL encryption
Role-based access control
Regular system updates & audits
Internal privacy and security training
Cryptographic hashing (SHA-256) when sharing with advertising partners

8. Your rights

You have the right to:

Access and rectification
Erasure (right to be forgotten)
Restriction or objection to processing
Data portability
Withdraw consent, including for targeted advertising

You may also file a complaint with the Belgian Data Protection Authority.

9. Cookies

We use cookies for:

Functional operation
Statistical analysis
Marketing and personalization

See our cookie policy for more information.

10. Automated decision-making and profiling

We do not make automated decisions with legal impact. Profiling — including the creation of similar audiences for Customer Match on Google Ads and Meta — is performed only after your explicit consent and has no legal consequences for you.