Privacy policy

Privacy Policy – Beautyaswell

Last updated: 29 June 2025

1. Introduction

This privacy policy explains how Beautyaswell processes personal data in compliance with the General Data Protection Regulation (GDPR). We value your privacy and treat your personal data with the utmost care. This policy is in line with the guidance of the Belgian Data Protection Authority and the European Data Protection Board (EDPB).

2. Data Controller

Comptoir Adam BV
Company number: 0735.921.638
Head office: B&B Business Center, Terbekehofdreef 6-8 box A6, 2610 Wilrijk, Belgium
Email: info@beautyaswell.com
Tel: +32 3 541 36 45

Beautyaswell.com is the official e-commerce platform operated by Comptoir Adam BV.
Store location: Carnotstraat 127, 2060 Antwerp, Belgium.

3. What data do we collect?

  • Identification data: name, address, email address, phone number
  • Account data: login credentials, customer ID
  • Order and delivery data: purchase history, shipping address
  • Payment data: payment method, billing information (no card numbers stored)
  • Technical data: IP address, browser details, device ID
  • Marketing preferences and communication history
  • Cookies and tracking technologies

4. Purposes and legal bases

Purpose Legal Basis
Order processing and delivery Contract performance
Customer service & communication Legitimate interest / Consent
Newsletters & promotions Consent
Website security Legitimate interest
Accounting & legal obligations Legal obligation
Website analysis & improvement Legitimate interest / Consent

5. Sharing with third parties

Your data may be shared with:

  • Logistics providers (e.g. DPD, PostNL)
  • Payment processors (e.g. Mollie, PayPal)
  • IT and hosting providers
  • Marketing partners (if consented)
  • Advisors or legal entities when required

For international data transfers, we rely on EU Standard Contractual Clauses.

6. Data retention

  • Order and billing data: 7 years
  • Customer accounts: 3 years after last activity
  • Marketing data: until consent is withdrawn
  • Cookies: see our cookie policy

7. Data security

  • SSL encryption
  • Access controls based on roles
  • Regular security audits
  • Internal data protection awareness training

8. Your rights

You have the right to:

  • Access and correct your data
  • Request deletion (“right to be forgotten”)
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

To exercise your rights, contact us at info@beautyaswell.com. We aim to respond within 30 days.

You may also file a complaint with the Belgian Data Protection Authority.

9. Cookies

We use cookies for:

  • Essential webshop functionality
  • Analytics and performance insights
  • Marketing and personalization

See our cookie policy for more details.

10. Automated decision-making

We do not use automated decisions with legal effect. Marketing profiling only occurs with your consent.

11. Changes

We reserve the right to update this policy. The latest version is always available at www.beautyaswell.com/privacybeleid.

12. Contact

Comptoir BV – Privacy Team
B&B Business Center, Terbekehofdreef 6-8 box A6, 2610 Wilrijk, Belgium
info@beautyaswell.com
Tel: +32 3 541 36 45

Belgian Data Protection Authority
Drukpersstraat 35, 1000 Brussels
contact@apd-gba.be
www.gegevensbeschermingsautoriteit.be