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Brazilicious Professional
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well10Brazilicious Professional is a Brazilian salon-grade keratin brand with a portfolio built around three distinct smoothing lines plus two premium standalone treatments. From the honey-enriched Honey Therapy to the tannin-based Tanino Therapy and the mango-powered Australian Mango Therapy, the brand offers a complete solution for every hair condition. Each line consists of a professional salon protocol plus a matching home-care routine, delivered in the EU via Sabelle Cosmetics as Responsible Person.
A portfolio built around hair needs
Brazilicious approaches keratin treatment not as a single product, but as a family of protocols in which each member addresses a specific hair need. The four main choices revolve around different active stacks: Royal Honey and keratin amino acids for nourishment and shine, plant tannins and grape seed extract for repairing damaged hair, Mangifera Indica seed oil and coconut for intensive hydration, and the modern Glyoxyloyl Carbocysteine chemistry for formaldehyde-free smoothing. In addition, there are two premium standalone systems: Honey and Caviar Therapy for a luxurious single-step service, and Japanese Keratin for the classic Japanese multi-bottle approach. One brand, four philosophies, one goal: the right smoothing protocol for every hair.
Which Brazilicious line is right for me?
Four possible routes, based on what your hair needs:
Do you want maximum nourishment and shine for healthy hair? Choose Honey Therapy, the 3-step royal honey-and-keratin system.
Is your hair damaged, colored or bleached? Choose Tanino Therapy, the repair-led system with plant tannins and grape seed.
Is your hair dry, frizzy or dehydrated? Choose Australian Mango Therapy, the hydration-led system with Mangifera Indica seed oil and coconut.
Do you want a luxurious single-step service or a formaldehyde-free Biotox variant? Take a look at the Honey and Caviar Therapy 1kg, a premium caviar-enriched standalone system, or the Honey Biotox line for the formaldehyde-free route.
The Brazilicious portfolio
Honey Therapy. The 3-step flagship system built around Royal Honey, olive oil and keratin amino acids. For clients who want to prioritize nourishment and shine. Salon protocol seals at 230°C.
Tanino Therapy. The 2-step repair-led system with plant tannins and grape seed extract. For damaged, colored or bleached hair that needs to come back softer and stronger. Salon protocol seals at 230°C.
Australian Mango Therapy. The hydration-led system with Mangifera Indica seed oil, coconut oil and hydrolyzed silk. For dry, frizzy or dehydrated hair that needs intensive moisture. Salon protocol seals at 230°C.
Honey Biotox. The modern 2-step Jasmine Flower Edition system, built around Glyoxyloyl Carbocysteine and Glyoxyloyl Keratin amino acids, enriched with Royal Honey, jasmine, olive, babaçu and murumuru. Salon protocol seals at 180°C. Known for its formaldehyde-free profile and broader hair-type range.
Honey and Caviar Therapy 1kg. Premium caviar-enriched standalone system for a single-step salon service. The luxury option for clients who want maximum nourishment in one treatment.
Japanese Keratin Treatment 4x1000ml. Multi-bottle Japanese smoothing system for clients who prefer the classic Japanese approach.
What all Brazilicious lines share
Regardless of which line you choose, the entire Brazilicious portfolio shares the same core characteristics: a professional salon-focused protocol, a matching home-care routine to protect the result between treatments, a result range of two to four months, and EU compliance via Sabelle Cosmetics as Responsible Person under Regulation 1223/2009. The choice between the lines is not about quality, but about which hair condition and which goal the treatment needs to address.
Frequently asked questions
How do I choose between the Brazilicious lines?
Start with your hair condition and goal. For maximum nourishment and shine on healthy hair, Honey Therapy is the right choice. For damaged, colored or bleached hair that needs repair, Tanino Therapy is the gentler route with plant tannins. For dry, frizzy or dehydrated hair, Australian Mango Therapy is the hydration route. Honey Biotox is the modern formaldehyde-free option with broader safety for sensitive situations. Honey and Caviar Therapy is the premium standalone for clients who want single-step luxury, and the Japanese Keratin is for clients who specifically prefer the classic Japanese multi-bottle method.
Which Brazilicious line is formaldehyde-free?
Honey Biotox is the label-verified formaldehyde-free option in the Brazilicious portfolio. The Step 2 product works on modern Glyoxyloyl Carbocysteine and Glyoxyloyl Keratin amino acid chemistry, instead of traditional formaldehyde-releasing actives. For clients specifically looking for a formaldehyde-free protocol, or for whom safety is a priority on top of the smoothing result, Honey Biotox is the recommended route. For the other Brazilicious lines, we refer to the product labels and INCI lists for the specific composition per line.
How long do Brazilicious results last?
Expect two to four months of semi-permanent results, depending on hair type, washing frequency and home-care routine. Clients with fine or low-porosity hair are usually at the top of the range; clients with thick, frizzy or frequently washed hair at the bottom. The matching Brazilicious home-care shampoo, conditioner and mask per line are essential for maximum longevity. Avoid sulfate shampoos, chlorinated pool water and frequent salt-water exposure to keep the effect as long as possible.
Are Brazilicious treatments safe for blonde, bleached or colored hair?
Yes, provided the right line is chosen. For blonde, bleached or chemically treated hair, Tanino Therapy is the recommended primary choice thanks to its plant-tannin base, which is gentler on fragile fibers. Honey Biotox is also a safe option thanks to its formaldehyde-free profile and lower ironing temperature (180°C versus 230°C). The salon professional always performs a strand test before the treatment and adjusts ironing temperature and number of passes based on hair condition. For very bleached or heavily damaged hair, a lower temperature (180 to 200°C) is often used instead of the standard 230°C.
Which home-care routine should I follow after a Brazilicious treatment?
Each Brazilicious line comes with a matching home-care range: a sulfate-free shampoo, a daily conditioner and a weekly nourishing mask, all formulated to support the smoothing result without breaking down the treatment. The Honey Therapy Royal Edition has a 3x300ml home-care kit; Australian Mango has an 850ml home-care kit; Honey Biotox has its own home-care kit. Use the matching line at the end of the salon service, and avoid regular sulfate shampoos that wash out the result faster.
Can I apply Brazilicious treatments at home, or do I need a salon?
Brazilicious treatments are designed for professional salon application. The protocols require specific application technique, controlled ironing temperature and experience with section work to deliver correct results without hair damage. The salon professional also performs a strand test and adjusts the protocol to your hair condition. The home-care products (shampoo, conditioner, mask), on the other hand, are specifically intended for home use and are the right way to maintain your result between salon visits. For the salon service itself: look for a qualified stylist who works with Brazilicious.
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