• Contact form: Fill out the form on our website and we will respond as soon as possible.
• WhatsApp: Send us a message via +32 (0) 3 541 36 45 for a quick response.
• E-mail: Send us a message at info@beautyaswell.com.
• Phone: Call us during our opening hours at +32 (0) 3 541 36 45.

Our stores are open at the following times:

• Monday to Friday: 10:00 – 18:00
• Saturday: 11:00 – 17:00
• Sunday and public holidays: Closed

We strive to help you as quickly as possible:

• WhatsApp and e-mail: We usually respond within 2 hours during our working hours.
• Phone: During our working hours we answer phone calls immediately.

Yes, you can easily register and track your return via our return portal.

1. Use the Track & Trace number from our e-mail.
2. Enter the number together with the postal code on our return portal.
3. Select the item(s) you wish to return.
4. Follow the further instructions to register your return.
5. After registration you will receive a return label and confirmation by e-mail.

Beauty as Well has two physical locations in Antwerp, plus a training centre:

1. Store — Carnotstraat 127, 2060 Antwerp

• Our store in the heart of Antwerp.
• Accessible to both private and business customers.
• Personal advice from our team.
• Route via Google Maps

2. B2B Warehouse & Training Centre — Terbekehofdreef 6-8 A6, 2610 Wilrijk

• Our wholesale warehouse — exclusively for business customers.
• The same location also houses our training centre for hairdressers and beauty professionals.
• By appointment or according to schedule for B2B customers.
• Route via Google Maps

At our B2B warehouse on Terbekehofdreef in Wilrijk you can park on our own parking area in front of the building.

• The parking area is located directly in front of our B2B location.
• Parking is free for customers and visitors.
• Ideal for customers who collect large orders or attend a training.
• Sufficient space for vans and passenger cars.

Both locations are excellently accessible by public transport:

B2B Warehouse & Training Centre (Terbekehofdreef, Wilrijk):

• Take bus line 500 from Antwerp towards Boom / Rumst / Mechelen.
• The bus stops within walking distance of our location.
• Ideal for customers who come by De Lijn to shop, collect products or attend a training.
• Combine if needed with the tram or pre-metro from Antwerp Central.

Store (Carnotstraat, 2060 Antwerp):

• Located in the centre of Antwerp, close to various tram and bus stops.
• Within walking distance of Antwerp Central Station.
• Accessible via various lines of De Lijn.

Yes! In Wilrijk we have a fully equipped training centre at the same location as our B2B warehouse:

• Location: Terbekehofdreef 6-8 A6, 2610 Wilrijk
• Courses and trainings for hairdressers, barbers and beauty professionals.
• Hands-on trainings with professional products and brands.
• Given by experienced instructors and brand specialists.
• Free parking on our own parking area.
• Accessible by bus 500 of De Lijn from Antwerp.

A clear overview:

• Private customers: Welcome at our store at Carnotstraat 127 in Antwerp.
• Business customers (hairdressers, barbers, salons): Welcome at both locations — both the store on Carnotstraat and the B2B warehouse in Wilrijk.
• Wholesale / large orders: Our B2B warehouse in Wilrijk — by appointment or according to schedule.
• Courses and trainings: Training centre in Wilrijk.

1. Confirmation email: After your order you immediately receive a confirmation email.
2. Confirmation page: A page with your order number appears.
3. No confirmation? Check your spam folder or contact us.

Changes and cancellations are possible as long as your order has not yet been shipped.

1. Check the status of your order.
2. Contact our customer service as soon as possible.
3. We confirm the change or cancellation by email or phone.

We offer a wide range of secure payment methods:

iDEAL, Bancontact, PayPal, Credit card, Sofort, Giropay, Belfius Pay, KBC/CBC, Klarna and Bank transfer.

For more information, see payment methods.

1. Select your product and add it to your shopping cart.
2. Go to checkout.
3. Enter your delivery details. For business: choose "Business" and enter your VAT number.
4. Log in, create an account or continue as a guest.
5. Choose delivery method and pay securely.

Processing time per payment method:

• PayPal / Klarna: Usually immediately.
• Bancontact / iDEAL / Belfius / KBC: 2 to 5 business days.
• Visa / Credit card: Up to 10 business days.

After processing you will automatically receive a confirmation by email.

We ship throughout Europe and worldwide. We also ship our products to countries in the Middle East and South Africa.

From the heart of Europe — Belgium — we deliver particularly quickly throughout Europe:

• Belgium & Netherlands: within 1 business day
• France, Germany, Austria & UK: within 2 business days
• Italy & Spain: within 2 to 5 business days, depending on the carrier
• Other EU countries: usually within 2 to 5 business days
• Rest of the world: up to a maximum of 5 business days

How does it work?

1. First check during checkout whether your country is in our available delivery countries. If so, you can order directly via the webshop.
2. Is your country not listed? No problem — our team can create a manual order for you. Of course we will fully inform you about the prices and shipping costs to your country, so you know everything clearly before you decide.

• Belgium & Netherlands: Free shipping from €40.
• Other EU countries: Rates vary per country and are shown before payment.

• Belgium & Netherlands: within 1 business day
• France, Germany, Austria & UK: within 2 business days
• Italy & Spain: within 2 to 5 business days, depending on the carrier
• Other EU countries: usually within 2 to 5 business days
• Rest of the world: up to a maximum of 5 business days

Orders placed before 18:00 on business days are usually shipped the same day.

We work with reliable carriers:

• DHL Express — for fast international deliveries
• DHL Express Economy — for more affordable international deliveries
• DPD — for European standard shipments
• PostNL — for standard shipments
• GLS — for standard shipments

With every shipment you receive a Track & Trace link.

1. Once your order has been shipped, you will receive a shipping confirmation by email.
2. This contains your Track & Trace number and a direct link.
3. Click the link to see the status and location in real-time.

Yes, free Click & Collect is available at both locations:

• Store Antwerp: Carnotstraat 127 — for private and business customers.
• B2B Wilrijk: Terbekehofdreef 6-8 A6 — exclusively for business customers.

Choose "Pickup at the store" during checkout. You will receive an email as soon as your order is ready.

• New delivery attempt: The next business day.
• Pickup point: Your parcel is placed at a nearby pickup point.
• Neighbours: Some couriers deliver to neighbours.

Via your Track & Trace link you can often choose a new delivery day or pickup point yourself.

You have 14 days after receipt to exercise the right of withdrawal.

• Products must be in their original packaging and unused.
• Hygiene products with broken seal cannot be returned.

1. Take clear photos within 2 days of the item and the packaging.
2. Send photos and order number to our customer service via email or WhatsApp.
3. Together we find a suitable solution (replacement or refund).

After receipt and approval of your return, we refund the amount via the same payment method.

Refund at the latest within 14 days after receipt of your return.

For hygiene reasons:

• Hygiene products
• Opened oils, conditioners and keratin treatments
• Used clippers, trimmers and shavers

Only unopened, unused products in original packaging qualify.

Return costs are for the customer's account, unless the return is due to a mistake on our part (for example a wrongly delivered or damaged item).

• Standard return (right of withdrawal, not satisfied, exchange): Return shipping costs are for the customer.
• Wrong or damaged delivery: Return costs are fully at our expense.
• Defect within 1 month of purchase: Return costs are at our expense (see section Warranty & Repairs).

• Private customers: 2 years warranty
• Professional customers: 1 year warranty

The warranty exclusively covers manufacturing defects.

This rule applies exclusively to manufacturing defects. Damage from improper use, self-modifications or normal wear and tear is excluded from the warranty.

How to report the defect correctly?

1. Contact us within 48 hours via email, WhatsApp or the contact form.
2. Attach clear photos or a video of the defect and the packaging.
3. State your order number and a brief description of the problem.

Return costs:

1. Within 48 hours after receipt: return costs are at our expense.
2. After 48 hours after receipt: return at your own expense.

For more information, read further on our page Service & Repair.

Average turnaround time: approximately 21 days. Internal repairs are usually faster.

Throughout the entire process we keep you informed via email. Once the item is ready, you have two options:

1. Return by post: we send the item back to you free of charge and provide you with a Track & Trace code via email so you can follow the shipment.

2. Self-collection: you can collect the item free of charge at our B2B address: Terbekehofdreef 6-8 A6, 2610 Wilrijk.

A typical example: you tried to adjust the cutting height to zero (zero-gap) on your clipper, and now the device makes noise or no longer works correctly.

Is this covered by the warranty? No. Self-modifications to the device — such as setting a zero-gap, disassembling the blades or other mechanical changes — are excluded from the warranty. This applies to all brands.

How to request a paid repair?

1. Contact us via info@beautyaswell.com or WhatsApp.
2. State the brand and model of your device.
3. Briefly describe what was modified and what the current problem is.
4. Attach a photo or video if possible.
5. Our team will provide you with a cost estimate and guide you further.

Yes absolutely, all our products are 100% authentic.

We work directly with official brands and authorised distributors within the EU. In addition, we also work with authorised foreign suppliers — their products are officially imported into the EU according to applicable regulations.

This way we offer a wide range of professional brands, with full authenticity guarantee:

• No counterfeits
• No grey imports
• Only genuine professional products via authorised channels

At our shop you will find more than 150 professional brands, carefully selected from all major hair and beauty categories. From world-famous labels to specialised niche brands — below you will find a selection from our range:

Professional hair care & colour

L'Oréal Professionnel · Schwarzkopf Professional · Wella Professionals · Fanola · CHI · Ultron · Sibel

Bond repair & reconstruction treatments

OLAPLEX · K18 · Amazonplex

Keratin & protein treatments

INOAR Professional · Salvatore Cosmetics · Vitta Gold Cosmetics · Honma Tokyo · Cadiveu Professional · Lizze · Eternity Liss · Brazilicious Professional · Onix Liss Professional · Organic Gold Cosmetics · Robson Peluquero · Ker Factor · The Ker Factor · Portier · Prime Pro Extreme · Nouar Professional · Brazil Cosmetics · Brazil Protein · Maxibrasil Cosmética · Mutamba Cosmetic · Sorali Cosmetic · Naturelle Cosmetics · Hero Cosmetica · EM2H Professional · Filó Professional · Hanna Lee Professional · Omnia Professional · Original Best Buy · Sarah K Professional Hair · Beauty Bear · A.M.R Professional

Professional devices (clippers, trimmers, shavers, flat irons, hairdryers)

BaBylissPRO · Wahl Professional · Moser · JRL Professional · Parlux · Jaguar · Monster Clippers · Trontveit · ETI SPA · COCCO Hair Pro · Code Zero

Barber, styling & accessories

RedOne · Barburys · Olivia Garden · Haircut

Epilation & body care

Epil'hair Pro · Xanitalia Pro

On our webshop we provide detailed information for every product so that you can make a good choice yourself. Nevertheless, experience with the product remains important to get the best result — especially with professional treatments.

Still in doubt? Feel free to contact our customer service for personal advice via WhatsApp, email or social media. Our team helps you find the ideal product based on your hair type or your favourite brand.

Yes absolutely! We offer a wide range of cruelty-free and vegan products.

Since 2013 it has been prohibited within the European Union to test cosmetics on animals. All cosmetic products in our range sold within the EU therefore comply with this regulation and are cruelty-free.

• Cruelty-free: The product or its ingredients have not been tested on animals.
• Vegan: The product contains no ingredients of animal origin (such as honey, beeswax, keratin of animal origin, etc.).

Yes absolutely, all our products have an expiry date or an indication of the shelf life after opening.

You will find this information on the packaging in two ways:

• Expiry date (unopened): Usually indicated by a small hourglass symbol or the text "Best before / EXP", followed by the date.
• Period After Opening (PAO): Indicated by an open-jar symbol containing a number followed by "M" (e.g. 12M = 12 months after opening).

General guideline for our products:

• Shampoos, conditioners, masks (unopened): 2 to 3 years
• Keratin and protein treatments (unopened): 2 to 3 years
• Hairstyling (gel, wax, spray): 2 to 3 years
• Colour products (unopened): 2 to 3 years
• After opening: usually 6 to 24 months, depending on the product

When choosing a professional device, various factors play a role. An overview:

Clippers (hair cutting)

• Home use: choose a model with good battery life and simple guide combs. We also recommend JRL Professional for home use — professional quality, long lifespan and easy to use. Other good options: Wahl, Moser, BaBylissPRO.
• Salon use: invest in professional models with a powerful motor, longer lifespan and wear-resistant blades (e.g. Wahl Magic Clip, JRL Professional).
• Barbers: choose a clipper with zero-gapped blade for sharp fades and lines.

Trimmers (touch-ups & details)

• For beard contours, hairlines and fades.
• Choose a model with a T-blade for precise lines.

Shavers

• For a smooth, skin-friendly finish after cutting or for daily shaving.
• Choose a model with gold foil or titanium foil for less skin irritation — ideal for soft skin or sensitive beard area.
• Professional shavers from brands such as JRL, BaBylissPRO and Wahl are suitable for both home and salon use.

Flat irons

• Ceramic plates: gentle heating, ideal for fine or damaged hair.
• Titanium plates: higher temperatures, ideal for thick, coarse or curly hair and for keratin treatments.
• Adjustable temperature is essential — choose a model with clear settings between 150°C and 230°C.
• For keratin and protein treatments: always choose a professional flat iron that actually reaches the indicated temperature.

Many brands in our range have mild formulations suitable for sensitive scalp:

• Sulfate-free and salt-free shampoos — less aggressive on skin and hair.
• Paraben-free and hypoallergenic formulas — available in several care lines.
• Colour products without ammonia or PPD — for those sensitive to traditional dyes.

Important with allergies:

1. Always check the full ingredient list (INCI) on the packaging.
2. Do an allergy test (patch test) 48 hours before use, especially with dyes, keratin treatments or new products.
3. If in doubt, consult your GP or dermatologist.

Many brands sell their products in two lines: a retail version (supermarket, drugstore) and a salon or professional version (only via authorised channels like our webshop). The differences are bigger than people think.

Retail version (supermarket / drugstore)

• Aimed at the mass market and general use.
• Often contains more silicones, sulfates and fillers.
• The fragrance and texture are attractive, but the active concentrations are lower.
• Suitable for daily use without specific needs.

Salon / professional version

• Aimed at hairdressers and demanding clients.
• Higher concentrations of active ingredients (keratin, amino acids, plant extracts).
• Often sulfate-free, salt-free and without cheap fillers.
• Better adhesion, longer effect and better long-term results.
• Ideal for specific needs: damaged hair, after colouring, after keratin treatment.

This is one of the most frequently asked questions. There are several possible causes:

• Your hair has changed. Hair is not a fixed matter — it changes from month to month due to season, hormones, stress, nutrition, sun, chlorine and heat styling. The same product can therefore give different results on the same person at different times.
• The flat iron was not hot enough. Many flat irons indicate a temperature on screen that the plates do not actually reach.
• Other products in your routine block the action. Shampoos with silicones, styling products and dry shampoo leave a layer on the hair that prevents the active components from penetrating.
• Small differences in application — such as the amount of product, processing time, hair moisture level and the number of passes with the flat iron — have a great influence on the result.

Even when you follow the instructions step by step, there are factors outside the instructions that strongly influence the final result:

• The flat iron — the most important point
• The water quality in your home (hard water reduces the effectiveness of the product)
• The products you use before and after the treatment
• The current state of your hair (porosity, build-up of product residues, hydration level)

The flat iron is the most important key to a good result. The active substances in keratin and protein are only fixed in the hair through heat. Without the right temperature and sufficient passes, the product does not work correctly — even if your hair is healthy and untreated.

This is a very important point many people do not know: many flat irons do not display the temperature shown on screen. The screen may show 230°C, while the plates in reality only reach 160 to 170°C.

The flat iron feels warm and seems hot, but the actual temperature is insufficient to fix the active substances in the hair fibre. This often happens with:

• Cheap flat irons without accurate temperature sensors
• Old devices whose heating elements have weakened
• Flat irons that have been used frequently and for a long time

Every hair reacts differently. Even within the same family, hair differs per person in:

• Thickness and structure
• Porosity
• History (colouring, heat, chemical treatments)
• Balance between oil and moisture

We recommend using a silicone-free shampoo that is low-sulfate or sulfate-free, so that the active substances can penetrate your hair. Silicones leave a layer on the hair fibre that prevents the treatment from working.

Yes. Hard water leaves mineral deposits on the hair that significantly reduce the effectiveness of care and treatment products. If you live in a region with hard water, the following things can make a big difference:

• Use a shower filter
• Use a chelating shampoo (descaling shampoo) once a month to remove mineral build-up

This is a common signal of what is called Protein Overload. Protein strengthens the hair, but too much of it — without sufficient hydration — makes the hair stiff, dry and prone to breakage.

What you can do now:

1. Pause with protein and keratin — avoid any protein treatment for at least 4 to 6 weeks.
2. Deep moisturising care — use a deep moisturising mask 2 to 3 times a week (with ingredients such as glycerin, hyaluronic acid, aloe vera or plant oils).
3. Gentle shampoo without sulfates.
4. Avoid heat (flat iron, hot hairdryer) during the recovery period.
5. Do not wash your hair too often — 2 to 3 times a week is enough.
6. Cut split ends if needed.

First and foremost: do not redo the treatment immediately. This worsens the damage and repairs nothing.

The right steps:

1. Wait at least 4 to 6 weeks before applying a new keratin or protein treatment.
2. Focus during this period on deep hydration (masks, oils, leave-in conditioners).
3. Reduce the use of heat or stop completely.
4. Use a sulfate- and silicone-free shampoo.
5. For the next treatment, follow the instructions step by step, make sure your flat iron actually reaches the indicated temperature, do enough passes with the flat iron over each section, and work with thin sections.

General guidelines:

• Keratin (smoothing treatment): wait at least 3 to 4 months between two treatments. For damaged hair, postponing 4 to 8 weeks is an absolute minimum.
• Protein smoothing treatment: every 5 to 8 months.
• Protein repair mask (non-smoothing): maximum once every 3 to 4 weeks.
• Do not combine two treatments: do not do a protein treatment immediately after a keratin treatment or vice versa.
• Damaged hair: wait longer and first repair your hair with hydration.

Listen to your hair:

• Does it feel stiff and straw-like? Then too much protein. Stop and hydrate.
• Does it feel limp, lifeless and without bounce? Then too much hydration. Reintroduce protein gradually.

Yes, in many cases this is even recommended. If you have previously treated your whole hair, in the next application it is better to only treat the new, as yet untreated regrowth. This way you avoid build-up of product on the already treated lengths.

How to do this correctly:

• Apply the product only to the new regrowth (from about 1 to 2 cm from the scalp).
• Avoid extra layers on the lengths that have already been treated — this weighs down the hair and makes it stiff and prone to breakage.
• After 3 to 4 months, when the previous treatment begins to fade from the ends, you can treat the entire hair again.

We recommend not performing a keratin or protein treatment during pregnancy.

For any treatment during pregnancy or breastfeeding period we recommend:

1. First contact your GP or gynaecologist.
2. Have them review the ingredient list (INCI) of the product.
3. Follow the medical advice of your doctor.

Ingredients can vary per product. Only a doctor can, based on your specific situation and the composition of the product, give well-founded advice.

The durability depends on the type of treatment, the hair type and the aftercare:

• Keratin treatment: on average 5 to 6 months
• Protein treatment: on average 6 to 8 months

What influences the duration of the result?

• Aftercare products: Use of sulfate-free shampoos significantly extends the effect.
• Washing frequency: The more often the hair is washed, the faster the treatment washes out.
• Swimming and sea water: Chlorine and salt break down keratin faster.
• Hair type: Coarse or curly hair often retains the effect longer than fine hair.
• Technique of the treatment: A correctly performed treatment logically lasts longer.

Keratin and protein treatments are professional products that require experience, insight and technique. On our webshop we share all necessary information — composition, instructions for use and recommended hair types — but the final result is always determined by the person who applies the product.

Keratin and protein are both protein treatments that smooth and repair the hair, but they work slightly differently.

• Keratin is a specific type of protein that naturally occurs in hair (about 90% of the hair structure). A keratin treatment is mainly aimed at smoothness, frizz control and shine, and on average lasts 5 to 6 months.
• Protein (such as tannin treatment, botox capilar or treatments on amino acid basis) also makes the hair straight and smooth, repairs the internal hair structure and gives strength back to damaged, porous or chemically treated hair. A protein treatment can last up to 6 to 8 months, depending on hair type and aftercare.

A good hairdresser or hair expert takes into account:

• The state of the hair — healthy, damaged, coloured, bleached or chemically treated
• The porosity and structure of the hair fibre
• The correct processing time, adapted to the hair type
• The ironing technique — number of passes, section thickness and tension
• The temperature of the flat iron — decisive for adhesion and shine
• The preparation — correct way of washing and drying before the treatment

The preparation largely determines the final result. A good protocol includes:

1. Wash the hair 2 to 3 times with a clarifying shampoo to remove all residues of silicones, styling and hard water.
2. Do not use conditioner during this preparatory wash.
3. Then dry the hair 80 to 100% with the hairdryer on warm setting before application.

A neat sectioning ensures even absorption and a homogeneous result:

• Divide the head into at least 4 main sections: crown, both sides and back of the head.
• Work in horizontal subsections of maximum 1 cm thick. The thinner the sections, the better the product penetrates.
• Start at the bottom of the neck and work gradually upwards.
• Keep 1 to 1.5 cm distance from the scalp to avoid irritation and residue.

For even distribution and optimal action:

• Apply the product with a fine colour brush, not with hands.
• Distribute with a fine comb until every hair fibre is completely covered — no dry spots.
• Then remove the excess with a wide comb: the hair may shine wet, but should not drip.

Always follow the manufacturer's instructions. As a general guideline:

• Fine or damaged hair: 20 to 30 minutes
• Normal hair: 30 to 45 minutes
• Thick, curly or coarse hair: 45 to 60 minutes

The more porous the hair, the faster the product is absorbed. A processing time that is too long can weaken the hair instead of strengthening it.

Use a professional ceramic or titanium flat iron with adjustable temperature. Guidelines:

• Bleached or very damaged hair: 180 to 200°C
• Coloured hair: 200 to 210°C
• Healthy, virgin hair: 220 to 230°C
• Thick, coarse or very curly hair: up to 230°C maximum

Pass 10 to 12 times slowly through each section. For formaldehyde-free products, more passes are often needed (sometimes 15 to 20). This is what activates the treatment and seals it in the hair fibre.

Bleached and chemically stressed hair requires extra caution:

1. First apply 1 or 2 protein reconstruction treatments (no smoothing treatment, just a repair mask with amino acids) in the 1 to 2 weeks before the treatment.
2. Choose a formaldehyde-free product specifically for bleached hair, based on amino acids or silk proteins.
3. Use a lower flat iron temperature: maximum 180 to 200°C.
4. Reduce the number of passes with the flat iron (5 to 7 instead of 10).
5. Always do a strand test 24 to 48 hours in advance — the reaction of bleached hair is unpredictable.

The most common causes are:

1. Wrong temperature of the flat iron — Too low, the keratin does not adhere; too high, it damages the hair and causes it to lose shine.
2. Insufficient passes with the flat iron — The keratin must be correctly sealed in the hair fibre for a long-lasting effect.
3. Shampoo not thoroughly rinsed out — Residues block the absorption of the keratin.
4. Wrong dosages — Too much makes the hair stiff and flat; too little gives no visible result.
5. Processing time not respected — Each hair type requires its own timing.
6. Wrong product choice — What works on healthy hair does not automatically work on bleached or damaged hair.
7. Incorrect preparation — The hair must be washed AND dried according to the protocol.
8. Wrong moisture level during ironing — Too wet or too dry affects the final result.
9. Recent chemical treatment — Colouring, bleaching or perm just before or after the keratin can disturb the result.
10. Insufficient aftercare at home — Sulfate-containing shampoos, chlorine or sea water and washing too soon break down the effect. Clear explanation to the client is essential.

• Keratin treatment: maximum every 3 to 4 months. Too frequent gives protein build-up (protein overload) causing the hair to become stiff and able to break.
• Protein treatment (smoothing): every 5 to 8 months, depending on hair type and aftercare.
• Protein repair mask (non-smoothing): every 4 to 6 weeks for damaged hair, then reduce as the hair recovers.

The health of the professional comes first. Therefore always work according to these guidelines:

• Work in a well-ventilated room — open windows or use extraction.
• Wear gloves during application and ironing.
• Preferably also a face mask, especially with products containing formaldehyde or methylene glycol.
• Avoid skin contact with the product.
• In case of pregnancy or respiratory problems: use only formaldehyde-free products or let a colleague perform the treatment.

We stand for quality products, clear information and professional trainings. The hairdresser or hair expert brings diagnosis, technique and experience.

That combination ensures satisfied clients — but the final responsibility for execution always lies with the professional who applies the product.

The right maintenance product can extend the treatment by months:

Shampoo

• Sulfate-free (no sodium lauryl sulfate or sodium laureth sulfate) and salt-free (no sodium chloride). Salt and sulfates break down the keratin/protein layer.
• Look for labels such as "after keratin", "post-treatment", "sulfate-free smoothing" or "sodium-chloride free".
• A complete line of the same brand as the treatment often works best.

Conditioner

• Sulfate- and salt-free, rich in keratin or amino acids.
• Apply only to the lengths and ends, not to the scalp.
• Leave to act for 2 to 3 minutes at each washing.

Mask

• 1 to 2 times a week a keratin or protein mask.
• Alternate with a moisturising mask (based on argan, panthenol or hyaluronic acid) to avoid protein overload.
• Leave to act for at least 10 to 15 minutes, possibly under a warm towel for deeper action.

Serum / oil

• A light oil or serum based on argan, macadamia or keratin, daily on the lengths and ends (not on the root).
• Before blow-drying or styling: always use a heat-protecting serum — even after a keratin treatment, heat protection remains necessary.

The order and timing between colour treatments and keratin/protein treatments are crucial for both the result and the health of the hair.

Colouring before the treatment (recommended order)

• Wait at least 2 weeks (ideally 14 days) between the colour treatment and the keratin/protein treatment.
• This is the preferred order: first colour, then treat. The keratin/protein layer seals the colour and ensures longer durability, more shine and less fading.
• Always do a clarifying wash before the treatment to remove colour residues and oxidation.

Colouring after the treatment

• Wait at least 2 to 3 weeks (ideally 3 weeks) after the keratin/protein treatment before a new colouring.
• Colouring too early and the colour does not take evenly, the hair becomes patchy, and the treatment washes out prematurely.
• Preferably use ammonia-free dyes or toners in this period to not further stress the hair.

Bleaching or decolouring after the treatment

• Strongly discouraged within the first 3 months after the treatment. Bleaching destroys the protein layer and can break the hair.
• If decolouring is really necessary: wait absolute minimum 3 weeks, ideally 6 to 8 weeks.
• Then use a bleach with low volume (10 or 20 vol max) in combination with a bondbuilder (such as Olaplex, Smartbond or K18).
• Always do a strand test 24 to 48 hours in advance.

Applying keratin or protein on decoloured hair — is it possible?

Yes, with adjustments. Decoloured hair is porous, dry and fragile — the treatment even works excellently to repair it, if performed correctly. Follow the protocol from the professional section: "How do you treat bleached or very damaged hair?"

Clear explanation to the client about the aftercare is essential for long durability:

The first 48 to 72 hours

• Do not wash the hair.
• Do not tie the hair: no elastics, clips or headband.
• Do not put the hair behind the ears and create no kinks.
• Sleep on a silk or satin pillowcase.

Ongoing maintenance

• Always use a sulfate-free and salt-free shampoo & conditioner.
• No swimming pool (chlorine) or salt sea water without protection for the first 2 weeks.
• Weekly a protein or keratin mask for maintenance.
• Use heat-protecting serum before blow-drying or styling.
• Repeat treatment according to the advice of the professional.

After a keratin or protein treatment it is very important to always use an ammonia-free colouring. Ammonia aggressively opens the hair cuticle and breaks down the protein layer of the treatment — causing your result to disappear much faster.

What to use:

• Ammonia-free colourings (for example based on monoethanolamine or other mild alkaline sources).
• Demi-permanent colourings for temporary tone refresh.
• Toners to refresh shades without stressing the hair structure.
• Plant-based colourings (henna-free, natural formulas) for those seeking a fully mild option.

What better to avoid:

• Colourings with ammonia.
• Aggressive bleaching or decolouring products within the first 3 months.
• Colourings with high volume peroxide (40 vol or more).

Because technique and knowledge make the difference, we organise professional courses every month. This way you learn to use our products optimally and build more confidence in your salon.

What you take away from our courses:

• Correct hair analysis and diagnosis per hair type
• The right application and technique, step by step
• Insight into the ideal temperature and styling method
• How to recognise and avoid mistakes
• Practical tips from our experts
• The right aftercare advice for your clients

Whether you have just started or have years of experience — our courses take your work to a higher level.

Yes absolutely! We can put together a course or training fully customised for you or your team.

Whether it concerns a specific technique, a particular product range or a training for your entire salon team — we adapt the programme to your needs, level and schedule.

Our courses take place in our training centre in Wilrijk, at the same location as our B2B warehouse:

• Address: Terbekehofdreef 6-8 A6, 2610 Wilrijk
• Free parking on our own parking area in front of the building.
• Accessible by bus 500 of De Lijn from Antwerp.
• Fully equipped for hands-on training with professional products.

No, you can also check out as a guest.

An account does offer advantages: faster checkout, order history, downloading invoices and status updates.

1. Go to the login page and click on "Forgot password?"
2. Enter your email address.
3. You will receive a reset link within a few minutes.

No email? Check your spam folder or contact us.

We use secure SSL connections, secure servers and follow GDPR regulations.

For more info: privacy policy.

All invoices are automatically sent by email to the customer upon receipt of the order. Business customers (B2B) also receive their invoice automatically by email and via the official Belgian FPS system Peppol.

Do you still need your invoice later? You can always download it yourself:

1. Log in to your account.
2. Go to "My orders".
3. Click on "Download invoice" at the desired order.

Ordered as a guest? Email us your order number — we will send the invoice.

Yes, send an email to info@beautyaswell.com with your order number, company name, address and VAT number.

Please note: Modifications are usually only possible within the same quarter.

1. When registering or at checkout choose "Business".
2. Enter your company details and VAT number.
3. After verification you will get access to professional prices and salon products.

• Sharper prices on professional assortment
• Salon-only brands and large formats
• VAT reverse charge for EU customers outside Belgium
• Access to the B2B warehouse in Wilrijk
• Access to our training centre
• Free parking at the B2B warehouse

For business customers outside Belgium with a valid EU VAT number we apply 0% VAT via VAT reverse charge. The VAT number must be verifiable via VIES.

Discounts are listed on product pages. Examples:

• 50% discount on the second item
• 30% discount on multiple items
• Free products with selected kits

In principle, one discount per order applies. Discount codes are usually not combinable.

Yes, we offer digital gift cards — a perfect choice for any beauty or hair lover.

• Freely chosen amount, adapted to your budget.
• Directly usable on our entire webshop.
• Received by email, directly usable after purchase.
• Ideal as a gift for birthdays, Christmas or other occasions.

The use is very simple:

1. Fill your shopping cart with your favourite products.
2. Go to the checkout.
3. At "discount code / gift card" enter the code of your gift card.
4. The balance is automatically deducted from your total amount.

Is the amount of your order lower than the gift card? No worries — the remaining balance stays available for a next order.

Is the amount higher? You simply pay the difference via one of our available payment methods.

Our gift cards are valid for at least 12 months from the purchase date. The exact expiry date is mentioned on the gift card itself.

We recommend using your gift card in time. For questions about an almost-expired card — contact our customer service.

Yes, we are open to collaborations with influencers, content creators, hairdressers and beauty professionals who match our values and audience.

What we consider important in a collaboration:

• Authenticity — sincere enthusiasm for hair and beauty products.
• Quality content — beautiful photos, informative videos or honest reviews.
• Relevant target audience — followers interested in professional hair care.
• Professionalism — clear agreements and respect for deadlines.

Absolutely. We are happy to collaborate with journalists, magazines, podcasts and organisers of beauty or hairdressing fairs.

• Interviews about hair care, keratin treatments or the hairdressing market.
• Product samples for press articles or tests.
• Participation in events, fairs or panels in the beauty and hairdressing sector.
• Photo and video shoots in our training centre in Wilrijk.

We evaluate each proposal individually. Free products (PR boxes, samples or test packages) are offered to influencers and creators when the collaboration offers clear added value for both parties.

With your request we like to receive:

• Link to your Instagram, TikTok, YouTube or other channel.
• Your target audience and average reach per post.
• Examples of previous collaborations.
• Which product category interests you (hair care, keratin, devices, styling).

Yes absolutely! We regularly organise events — sometimes on our own initiative, and often in collaboration with the owners and brand holders of our brands.

Think of:

• Product launches of new collections or exclusive editions.
• Live demos and masterclasses with brand ambassadors and international experts.
• Open days at our training centre in Wilrijk.
• Collaborations with established brands for exclusive events.

1. Contact us via email, WhatsApp or contact form.
2. Describe the complaint clearly with order number and photos.
3. We respond within 24 to 48 hours.

We strive to resolve every complaint amicably. Nevertheless, consumers in Belgium and the EU always have the right to an independent dispute resolution procedure:

• Consumer Ombudsman Service (Belgium): consumentenombudsdienst.be — for a free mediation attempt.
• Online Dispute Resolution (EU platform): ec.europa.eu/consumers/odr — for online disputes within the EU.

Our customer service is happy to guide you through the process.