• Contact form: Fill in the form on our website and we will reply as soon as possible.
• WhatsApp: Send us a message at +32 (0) 3 541 36 45 for a quick reply.
• E-mail: Send us a message at info@beautyaswell.com.
• Phone: Call us during our opening hours at +32 (0) 3 541 36 45.

Our stores are open at the following times:

• Monday to Friday: 10:00 – 18:00
• Saturday: 11:00 – 17:00
• Sunday and public holidays: Closed

We aim to help you as quickly as possible:

• WhatsApp and e-mail: We usually reply within 2 hours during business hours.
• Phone: During business hours, we answer phone calls immediately.

Yes, you can easily register and track your return through our return portal.

1. Use the Track & Trace number from our e-mail.
2. Enter the number together with the postal code on our return portal.
3. Select the item or items you wish to return.
4. Follow the further instructions to register your return.
5. After registration you will receive a return label and confirmation by e-mail.

Beauty as Well has two physical locations in Antwerp, plus a training centre:

1. Store — Carnotstraat 127, 2060 Antwerp

• Our store in the heart of Antwerp.
• Open to both private and business customers.
• Personal advice from our team.
• Directions via Google Maps

2. B2B Warehouse & Training Centre — Terbekehofdreef 6-8 A6, 2610 Wilrijk

• Our wholesale warehouse — exclusively for business customers.
• The same location houses our training centre for hairdressers and beauty professionals.
• By appointment or scheduled visits for B2B customers.
• Directions via Google Maps

At our B2B warehouse on Terbekehofdreef in Wilrijk you can park on our own parking lot in front of the building.

• The parking lot is located directly in front of our B2B location.
• Parking is free for customers and visitors.
• Ideal for customers who collect large orders or attend a training session.
• Plenty of space for vans and cars.

Both locations are well accessible by public transport:

B2B Warehouse & Training Centre (Terbekehofdreef, Wilrijk):

• Take bus line 500 from Antwerp towards Boom / Rumst / Mechelen.
• The bus stops within walking distance of our location.
• Ideal for customers who come by De Lijn to shop, collect products or attend a training.
• Combine if needed with the tram or pre-metro from Antwerpen Centraal.

Store (Carnotstraat, 2060 Antwerp):

• Located in the centre of Antwerp, close to various tram and bus stops.
• Within walking distance of Antwerpen Centraal station.
• Accessible via several De Lijn lines.

Yes! In Wilrijk we have a fully equipped training centre at the same location as our B2B warehouse:

• Location: Terbekehofdreef 6-8 A6, 2610 Wilrijk
• Courses and trainings for hairdressers, barbers and beauty professionals.
• Hands-on trainings with professional products and brands.
• Taught by experienced instructors and brand specialists.
• Free parking on our own parking lot.
• Accessible with bus 500 from De Lijn from Antwerp.

A clear overview:

• Private customers: Welcome in our store at Carnotstraat 127 in Antwerp.
• Business customers (hairdressers, barbers, salons): Welcome at both locations — the Carnotstraat store as well as the B2B warehouse in Wilrijk.
• Wholesale / large orders: Our B2B warehouse in Wilrijk — by appointment or scheduled.
• Trainings and courses: Training centre in Wilrijk.

1. Confirmation e-mail: After your order you immediately receive a confirmation e-mail.
2. Confirmation page: A page with your order number appears.
3. No confirmation? Check your spam folder or contact us.

Changes and cancellations are possible as long as your order has not yet been shipped.

1. Check the status of your order.
2. Contact our customer service as soon as possible.
3. We confirm the change or cancellation by e-mail or phone.

We offer a wide range of secure payment methods:

iDEAL, Bancontact, PayPal, Credit card, Sofort, Giropay, Belfius Pay, KBC/CBC, Klarna and Bank transfer.

For more information, see payment methods.

1. Select your product and add it to your cart.
2. Go to checkout.
3. Fill in your delivery details. For business: choose "Business" and enter your VAT number.
4. Log in, create an account or continue as a guest.
5. Choose delivery method and pay securely.

Processing time per payment method:

• PayPal / Klarna: Usually immediately.
• Bancontact / iDEAL / Belfius / KBC: 2 to 5 business days.
• Visa / Credit card: Up to 10 business days.

After processing you automatically receive a confirmation by e-mail.

• Belgium & Netherlands: Free shipping from €40.
• Other EU countries: Rates vary per country and are shown before payment.

• Belgium & Netherlands: 1 to 2 business days
• France & Germany: 2 to 4 business days
• Other EU countries: 2 to 5 business days

Orders placed before 18:00 on business days are usually shipped the same day.

We work with reliable carriers:

• DHL Express — for fast international deliveries
• PostNL — for standard shipments
• GLS — for standard shipments

With every shipment you receive a Track & Trace link.

1. Once your order has been shipped, you receive a shipping confirmation by e-mail.
2. This contains your Track & Trace number and a direct link.
3. Click the link to see the status and location in real time.

Yes, free Click & Collect is available at both locations:

• Antwerp store: Carnotstraat 127 — for private and business customers.
• B2B Wilrijk: Terbekehofdreef 6-8 A6 — business customers only.

During checkout choose "Collect in the store". You will receive an e-mail as soon as your order is ready.

• New delivery attempt: The next business day.
• Pickup point: Your parcel is placed at a nearby pickup point.
• Neighbours: Some couriers deliver to the neighbours.

Via your Track & Trace link you can often choose a new delivery day or pickup point yourself.

You have 14 days after receipt to use the right of withdrawal.

• Products must be in their original packaging and unused.
• Hygiene products with a broken seal cannot be returned.

1. Take within 2 days clear photos of the item and the packaging.
2. Send the photos and order number to our customer service via e-mail or WhatsApp.
3. We look for a suitable solution together (replacement or refund).

After receipt and approval of your return we refund the amount via the same payment method.

Refund no later than within 14 days after receipt of your return.

For hygiene reasons:

• Hygiene products
• Opened oils, conditioners and keratin treatments
• Used clippers, trimmers and shavers

Only unopened, unused products in the original packaging are eligible.

The return costs are for the customer's account, unless the return is due to a mistake on our side (for example a wrong or damaged item delivered).

• Standard return (right of withdrawal, not satisfied, exchange): Return shipping costs are for the customer.
• Wrong or damaged delivery: Return costs are fully at our expense.
• Defect within 1 month of purchase: Return costs are at our expense (see Warranty & Repairs section).

• Private customers: 2 years warranty
• Professional customers: 1 year warranty

The warranty exclusively covers manufacturing defects.

This scheme applies exclusively to manufacturing defects. Damage from incorrect use, modifications or normal wear and tear are excluded from the warranty.

1. Within 1 month of purchase: return costs are at our expense.
2. After 1 month: return at your own expense.

For more information, read on our page Service & Repair.

Average turnaround time: around 21 days. Internal repairs usually go faster.

Throughout the entire process we keep you informed by e-mail. As soon as the item is ready, you have two options:

1. Return by post: we send the item back to you free of charge and provide you with a Track & Trace code by e-mail so you can follow the shipment.

2. Collect yourself: you can collect the item free of charge at our B2B address: Terbekehofdreef 6-8 A6, 2610 Wilrijk.

Yes, all our products are 100% authentic and are delivered via official brands and recognised distributors within the EU.

No counterfeits, no grey imports — only genuine professional products.

We offer top brands from the beauty and hair care industry, including:

Hair care & colour: L'Oréal Professionnel, Olaplex, K18, Kérastase, Redken, Schwarzkopf Professional, Wella.

Professional devices: BaBylissPRO, Wahl, Moser, JRL, Parlux.

Keratin treatments: Inoar, Salvatore, Vitta Gold.

Barber & styling: Red One, Fanola and more.

On our webshop we provide detailed information for each product so that you can make a good choice yourself. Yet experience with the product remains important to get the best result — certainly for professional treatments.

Still in doubt? Feel free to contact our customer service for personal advice via WhatsApp, e-mail or social media. Our team helps you find the ideal product based on your hair type or your favourite brand.

Yes, absolutely! We offer a wide range of cruelty-free and vegan products.

Since 2013 it has been forbidden within the European Union to test cosmetics on animals. All cosmetic products in our range sold within the EU therefore comply with this regulation and are cruelty-free.

• Cruelty-free: The product or its ingredients have not been tested on animals.
• Vegan: The product contains no ingredients of animal origin (such as honey, beeswax, keratin from animal source, etc.).

Yes, absolutely. All our products have an expiry date or an indication of the shelf life after opening.

You will find this information on the packaging in two ways:

• Expiry date (unopened): Usually indicated by a small hourglass symbol or the text "Best before / EXP", followed by the date.
• Period After Opening (PAO): Indicated by an open-jar symbol containing a number followed by "M" (e.g. 12M = 12 months shelf life after opening).

General guideline for our products:

• Shampoos, conditioners, masks (unopened): 2 to 3 years
• Keratin and protein treatments (unopened): 2 to 3 years
• Hairstyling (gel, wax, spray): 2 to 3 years
• Colour products (unopened): 2 to 3 years
• After opening: usually 6 to 24 months, depending on the product

Keratin and protein treatments are professional products that require experience, insight and technique. On our webshop we share all the necessary information — composition, instructions for use and recommended hair types — but the end result is always determined by the person who applies the product.

A good hairdresser or hair expert takes into account:

• The condition of the hair — healthy, damaged, coloured, bleached or chemically treated
• The porosity and structure of the hair fibre
• The correct processing time, tailored to the hair type
• The styling technique — number of passes, thickness of the sections and tension
• The temperature of the flat iron — decisive for adhesion and shine
• The preparation — correct way of washing and drying before the treatment

The most common causes are:

1. Wrong flat iron temperature — Too low means the keratin does not adhere; too high damages the hair and causes loss of shine.
2. Insufficient passes with the flat iron — The keratin must be properly sealed in the hair fibre for a long-lasting effect.
3. Shampoo not thoroughly rinsed out — Product residues block the absorption of the keratin.
4. Wrong dosage — Too much makes the hair stiff and flat; too little gives no visible result.
5. Processing time not respected — Each hair type requires its own timing.
6. Wrong product choice — What works on healthy hair does not automatically work on bleached or damaged hair.
7. Incorrect preparation — The hair must be washed and dried according to the product protocol.
8. Wrong moisture level when ironing — Too wet or too dry affects the final result.
9. Recent chemical treatment — Colouring, bleaching or perm just before or after the keratin can disturb the result.
10. Insufficient aftercare at home — Sulphate shampoos, chlorine or sea water and washing too soon break down the effect. Clear explanation to the customer is essential.

Because technique and knowledge make the difference, we organise professional trainings every month. This is how you learn to use our products optimally and build more confidence in your salon.

What you take away from our trainings:

• Correct hair analysis and diagnosis per hair type
• The right application and technique, step by step
• Insight into the ideal temperature and styling method
• How to recognise and avoid mistakes
• Practical tips from our experts
• The right aftercare advice for your clients

Whether you are just starting out or have years of experience — our trainings take your work to a higher level.

Yes, absolutely! We can put together a training entirely tailored to you or your team.

Whether it is about a specific technique, a particular product range or a training for your entire salon team — we adapt the programme to your needs, level and schedule.

A keratin treatment typically lasts 6 to 8 months, depending on the hair type, the aftercare at home and how often the hair is washed.

What influences the duration of the result?

• Aftercare products: Using sulphate-free shampoos significantly extends the effect.
• Washing frequency: The more often the hair is washed, the faster the keratin washes out.
• Swimming and sea water: Chlorine and salt break down the keratin faster.
• Hair type: Coarse or curly hair often retains the effect longer than fine hair.
• Technique of the treatment: A correctly executed treatment logically lasts longer.

We recommend not performing a keratin or protein treatment during pregnancy.

For any treatment during pregnancy or the breastfeeding period we advise:

1. First contact your general practitioner or gynaecologist.
2. Let them read the ingredient list (INCI) of the product.
3. Follow your doctor's medical advice.

The ingredients can differ per product. Only a doctor can, based on your specific situation and the composition of the product, give well-founded advice.

We are responsible for quality products, clear information and professional trainings. The hairdresser or hair expert brings diagnosis, technique and experience.

That combination leads to satisfied clients — but the final responsibility for the execution always lies with the professional who applies the product.

No, you can also check out as a guest.

An account does offer benefits: faster checkout, order history, invoice downloads and status updates.

1. Go to the login page and click "Forgot password?"
2. Enter your e-mail address.
3. You will receive a reset link within a few minutes.

No e-mail? Check your spam folder or contact us.

We use secure SSL connections, secure servers and comply with the GDPR regulation.

For more info: privacy policy.

All invoices are automatically sent by e-mail to the customer upon receipt of the order. Business customers (B2B) also receive their invoice automatically by e-mail and via the official FPS system Peppol.

Do you still need your invoice later? You can always download it yourself:

1. Log in to your account.
2. Go to "My orders".
3. Click "Download invoice" for the desired order.

Ordered as a guest? E-mail us your order number — we will send the invoice to you.

Yes, send an e-mail to info@beautyaswell.com with your order number, company name, address and VAT number.

Please note: Modifications are usually only possible within the same quarter.

1. At registration or checkout choose "Business".
2. Fill in your company details and VAT number.
3. After verification you get access to professional prices and salon products.

• Sharper prices on professional assortment
• Salon-only brands and large formats
• VAT reverse charge for EU customers outside Belgium
• Access to the B2B warehouse in Wilrijk
• Access to our training centre
• Free parking at the B2B warehouse

For business customers outside Belgium with a valid EU VAT number we apply 0% VAT via reverse charge. The VAT number must be verifiable via VIES.

Discounts are listed on product pages. Examples:

• 50% off on the second item
• 30% off on multiple items
• Free products with selected kits

In principle one discount per order applies. Discount codes are usually not combinable.

1. Contact us via e-mail, WhatsApp or contact form.
2. Describe the complaint clearly with order number and photos.
3. We respond within 24 to 48 hours.

Our customers appreciate us for our fast delivery, 100% authentic products and excellent customer service. We have more than 1,400 verified reviews on Trustpilot with a score of 4.8/5.