INOAR Moroccan Deep Cleansing Shampoo — Step 1 | Professional Keratin Pre-Treatment | 250ml

Professional deep-cleansing shampoo opens hair cuticles and removes buildup to prepare hair for optimal keratin treatment absorption.

What Is It?

The INOAR Moroccan Deep Cleansing Shampoo is a professional pre-treatment formula designed as Step 1 in the INOAR Moroccan Keratin Treatment System. This salon-grade clarifying shampoo removes product residue, excess oils, and environmental impurities while gently opening the hair cuticles, ensuring maximum absorption of the keratin smoothing treatment that follows. The result is cleaner, more receptive hair ready for transformation.

Professional Use: This deep cleansing shampoo is designed for professional salon application or users with sufficient experience in applying keratin pre-treatment protocols. Proper cleansing technique is essential to achieve optimal keratin penetration and long-lasting smoothing results.

System Component: This product is Step 1 of the INOAR Moroccan 2-Step Keratin Treatment System (2×250ml). For complete treatment protocol including Step 2 smoothing application and thermal sealing, see the complete system kit. The 250ml format is ideal for trial services, touch-ups, or clients discovering the treatment. Available individually for professional use or as part of the complete 2×250ml kit.

Formula & Key Ingredients

INOAR Moroccan Deep Cleansing Shampoo combines powerful cleansing agents with strengthening actives:

• Sodium Laureth Sulfate & Cocamidopropyl Betaine: Remove buildup and impurities
• Hydrolyzed Keratin: Strengthens hair structure during cleansing
• Polyquaternium-10: Adds slip and manageability
• Cocoa Extract (Theobroma Cacao): Conditions and softens hair
• Citric Acid: Balances pH for optimal cuticle opening

Main Benefits

• Deeply cleanses to remove styling products and environmental buildup
• Opens hair cuticles for superior keratin treatment absorption
• Ensures smoother, longer-lasting keratin smoothing results up to 12 weeks
• Ideal for curly, frizzy, coarse, and resistant hair textures
• Compatible with all hair types including color-treated and chemically processed hair
• Professional-use formula made in Brazil with quality-controlled ingredients
• Prepares hair for optimal frizz control and shine enhancement
• Leaves hair clean, weightless, and ready for transformation

Who Is It For?

The INOAR Moroccan Deep Cleansing Shampoo (250ml) is perfect for:

• Professional hair stylists performing Brazilian keratin smoothing treatments
• Clients with curly, wavy, frizzy, or coarse hair seeking long-lasting smoothness
• Hair that has significant product buildup or environmental residue
• All hair types preparing for professional keratin treatment application
• Color-treated and chemically processed hair requiring gentle yet effective cleansing
• Textured hair needing thorough preparation before smoothing services
• Salons offering trial keratin services or clients testing the treatment for the first time

Professional Recommendations & Best Practices

1. Multiple Wash Cycles: To achieve optimal cuticle opening and residue removal, complete two to three full shampoo cycles with thorough rinsing between each wash.
2. Massage Technique: Use gentle circular motions with fingertips for approximately 3 minutes per wash to ensure deep cleansing without scalp irritation.
3. Water Temperature: Use warm water for best foam development and effective cleansing, ensuring thorough product distribution from roots to ends.
4. Complete Drying: For optimal Step 2 application results, dry hair 80-100% before proceeding to keratin treatment, with higher drying percentages recommended for very curly or resistant hair.
5. Professional Tools: Use high-quality hair dryers with proper heat control to achieve thorough drying without damage before keratin application.
6. Clean Equipment: Ensure all application tools, brushes, and combs are thoroughly cleaned between clients for hygiene standards and optimal results.
7. Strand Testing: Always perform a strand test before full application to assess hair response and adjust processing if needed.
8. Adequate Ventilation: Work in a well-ventilated salon environment for comfortable application and professional working conditions.

How to Use

This Deep Cleansing Shampoo is Step 1 in the INOAR Moroccan 2-Step Keratin Treatment System (2×250ml). For complete treatment protocol including thermal sealing and finishing, see the complete system kit.

Application Method (Recommended by Manufacturer)

1. First Wash: Wash hair with INOAR Moroccan Deep Cleansing Shampoo, massaging gently for approximately 3 minutes. Ensure foam develops evenly throughout hair.
2. First Rinse: Rinse thoroughly with plenty of water, ensuring all product is removed.
3. Second Wash: Repeat the shampooing process, again massaging for 3 minutes to continue removing buildup and opening cuticles.
4. Second Rinse: Rinse thoroughly again.
5. Third Wash (Critical): Apply shampoo a third time, massage gently, and allow product to act on hair for approximately 3 minutes without rinsing.
6. Third Rinse: After the 3-minute processing time, rinse thoroughly with plenty of water.
7. Towel Dry: Remove excess water by gently towel-drying hair. Do not apply any conditioner or mask at this stage.
8. Blow Dry: Dry hair completely—80% for moderately curly hair, 100% for very curly or resistant hair. Hair must be thoroughly dry before proceeding.

Next Step: After completing this cleansing protocol, proceed immediately to INOAR Moroccan Keratin Treatment Step 2 (250ml) for smoothing application and thermal sealing to complete the treatment.

Product Specifications

• Product Type: Professional Pre-Treatment Clarifying Shampoo
• Brand: INOAR
• Product Line: Moroccan Keratin Treatment System
• Step: Step 1 (Deep Cleansing & Cuticle Opening)
• Size: 250ml / 8.45 fl oz (also available in 1000ml salon size)
• Professional Use: Designed for professional salon application or experienced users
• Hair Types: All hair types—curly, wavy, frizzy, coarse, color-treated, chemically processed
• Formulation: Deep-cleansing with keratin-strengthening actives
• Country of Origin: Brazil
• Part of System: INOAR Moroccan 2-Step Keratin Treatment System (2×250ml)
• Ideal For: Trial services, touch-ups, travel, or first-time clients

For more detailed product specifications, please see the Specifications tab above.

Summary

The INOAR Moroccan Deep Cleansing Shampoo (250ml) is the essential foundation for achieving professional keratin smoothing results that last up to 12 weeks. As Step 1 of the INOAR Moroccan 2-Step Keratin Treatment System (2×250ml), this professional deep-cleansing formula removes buildup and opens hair cuticles to ensure maximum absorption of the keratin treatment. INOAR's Brazilian-made deep cleansing shampoo delivers the perfect preparation for frizz-free, smooth, and brilliantly shiny hair. The 250ml format is ideal for trial services, touch-ups, or clients discovering the treatment for the first time. Suitable for all hair types including color-treated and chemically processed hair, this clarifying shampoo is trusted by professional stylists worldwide. Complete the full treatment protocol with Step 2 smoothing application (250ml) for optimal long-lasting results. Professional use recommended.