L'Oréal Professionel Serie Expert Silver Shampoo, Neutralizing Brilliance, Salon-Grade Care

Grey and white hair deserve to shine without yellowing stealing the spotlight. The Serie Expert Silver Shampoo delivers professional-grade neutralization that transforms dull, brassy tones into brilliant, cool silver. Formulated with Violet Dyes and Magnesium, this salon-trusted shampoo cleanses while depositing purple pigments that counteract unwanted warmth, leaving your natural grey or white hair looking vibrant and luminous.

What It Does

This neutralizing and brightening shampoo specifically targets the yellow undertones that naturally develop in grey and white hair. Environmental factors, hard water minerals, and product buildup can all contribute to that unwanted warm cast that makes silver hair look dingy rather than distinguished. The concentrated violet dye formula works on the principle of color theory, where purple directly cancels out yellow on the color wheel, instantly restoring the cool, bright appearance your hair deserves.

Beyond neutralization, the formula leaves hair feeling remarkably soft and looking genuinely shiny. The Magnesium complex (Magnesium Acetate) helps strengthen and condition hair fibers during the cleansing process, so you get color correction without compromising on hair health or manageability.

Key Technology

The Silver Shampoo harnesses a dual-action approach combining Violet Dyes with Magnesium for comprehensive care:

Violet Dyes (CI 60730/Acid Violet 43): Professional-grade purple pigments that deposit onto hair fibers to neutralize yellow and warm tones. The intensity is calibrated for grey and white hair specifically, providing effective correction without over-toning.

Magnesium (Magnesium Acetate): This mineral-based conditioning agent works alongside amino acids like Glycine, Arginine, and Aspartic Acid to maintain hair strength and softness during the neutralizing process. The formula is color safe with 48-hour tested protection.

The inclusion of Hydrolyzed Wheat Protein provides additional fiber reinforcement, helping grey hair maintain its integrity and resist the brittleness that can come with age-related texture changes.

Who Is It For?

The Silver Shampoo is specifically designed for individuals with natural grey hair, white hair, or salt-and-pepper coloring who want to maintain a bright, cool-toned appearance. It is ideal if you notice your grey hair developing a yellow or brassy cast, you want to enhance the natural silver tones in your hair, you prefer a cooler rather than warmer grey appearance, or you are looking for professional salon results at home.

This formula is also suitable for those who have transitioned away from coloring and want to embrace their natural grey with confidence. The professional salon formula has been validated by L'Oréal's salon experts for effective, reliable results.

How to Use

Distribute the shampoo evenly through wet hair. Massage gently to create a rich lather, ensuring full coverage from roots to ends. Allow the violet pigments a moment to work, then rinse thoroughly. For optimal results, follow with a conditioner from the Blondifier range to lock in moisture and enhance shine.

Use frequency depends on your neutralization needs. For maintenance, two to three times per week is typically sufficient. For more intensive correction, daily use is safe and effective.

Important: This product contains hair colourants that can cause allergic reactions. Perform an allergy alert test 48 hours before each use. Do not use if you have a rash on your face, sensitive or irritated scalp, or have previously experienced a reaction to hair colourant. Not intended for use on persons under 16 years of age.

Results You Can Expect

From the very first wash, you will notice a visible reduction in yellow tones and enhanced brightness in your grey or white hair. The formula leaves hair feeling soft and conditioned rather than stripped or dry. With regular use, your silver tones stay consistently cool and vibrant, maintaining that fresh-from-salon brilliance between professional visits.

Hair emerges looking genuinely shiny with a healthy, polished finish that reflects light beautifully. The lightweight formula does not weigh hair down or leave residue, making it suitable for daily use without buildup concerns.

Your Complete Silver Hair Routine

For maximum neutralization and conditioning benefits, pair your Silver Shampoo with complementary products from the Blondifier range. The Blondifier Mask provides deep conditioning with Açai Polyphenols for added antioxidant protection, while the Blondifier Conditioner delivers lightweight daily moisture to keep silver strands smooth and manageable.