Brazilicious CVR Therapy Anti-Frizz Mask - 1000g

Product description

The Brazilicious CVR Therapy Anti-Frizz Mask - 1000g is a single-stage professional smoothing service in a mask format. Developed for stylists working with high-volume, frizzy, or unruly hair, it brings together glyoxyloyl smoothing chemistry, royal honey, copaiba, vitamin E and avocado oil in one rich cream. Despite the name, this is a salon service: the result depends on a 230 °C flat-iron seal, not a home rinse-out.

At a glance

Size: 1000 g / 35.27 oz, professional salon mask
Line: Brazilicious Professional, CVR Therapy (single-stage smoothing)
Key actives: Glyoxyloyl carbocysteine and glyoxyloyl keratin amino acids, honey extract, copaiba resin oil, vitamin E derivative, avocado oil
Hair types: All hair types per label, with professional discretion on porous, bleached or chemically treated lengths
Service duration: Up to 2 to 4 months, depending on hair history and home-care routine
Origin: Made in Brazil; EU responsible person Sabelle Cosmetics, Sint-Pieters-Leeuw, Belgium

What it is

CVR Therapy is Brazilicious Professional's single-stage smoothing service, designed for the salon chair rather than the bathroom shelf. The active chemistry is built around glyoxyloyl carbocysteine and glyoxyloyl keratin amino acids, the same family used in Brazilicious Honey Biotox and Australian Mango Therapy. Unlike those two-step systems, CVR is one bottle, one application, one finishing seal, with the brand's honey-and-copaiba Amazonian botanical signature.

Key ingredients

Glyoxyloyl carbocysteine and glyoxyloyl keratin amino acids: the glyoxylic-acid smoothing duo that realigns the cuticle when activated by 230 °C heat. Formaldehyde-free chemistry.
Honey extract: the line's signature nutrient layer, contributing softness and a natural-light shine on the sealed finish.
Copaiba resin oil (Copaifera officinalis): traditional Brazilian Amazonian botanical, often paired with smoothing services for its calming, skin-friendly character.
Vitamin E derivative (tocopheryl acetate): antioxidant cover that supports the fibre during prolonged 230 °C exposure.
Avocado oil (Persea gratissima): deep emollient that leaves a soft, conditioned hand-feel.
Amazonian support layer: cupuaçu butter (Theobroma grandiflorum), buriti oil (Mauritia flexuosa), açaí (Euterpe oleracea), and olive (Olea europaea) round out a botanical profile that ties CVR to the Brazilicious portfolio.

What you can expect

Out of the jar the mask is rich, opaque and easy to section. After the blow-dry and flat-iron seal you can expect a visible volume reduction, frizz that no longer lifts at the surface, and a glossy, mirror-like finish along the lengths. Movement is preserved; this is realignment, not full straightening. Curl pattern softens but is not eliminated, and texture returns gradually as the service wears.

Who it is for

Curly to coily clients who want significant volume reduction and easier daily styling.
Wavy clients battling humidity-driven frizz and inconsistent fall.
Bleached or coloured hair, at stylist discretion after a porosity assessment.
Clients new to smoothing services who prefer a one-application format over a multi-step system.
Returning clients looking for a single-session refresh between fuller protocols.

Who it is not for

Recently relaxed hair with sodium or guanidine hydroxide history inside the last 60 days.
Irritated, broken or injured scalp conditions visible at consultation.
Pregnant or breastfeeding clients until they have spoken to their own healthcare professional.
Minors under sixteen, per general salon-service guidance.
Severely damaged or over-processed lengths where structural rebuilding should precede any smoothing.

Professional recommendation

Open the cuticle first with a Brazilicious clarifying prep such as the Brazilicious Honey Therapy Anti-Residue Shampoo - Step 1 - 1000ml before applying CVR.
Pause time is a judgment call: ten minutes for fine porous hair, up to thirty for coarse resistant hair.
Seal completely: twelve to fifteen passes per section at 230 °C is the on-label benchmark.
Send clients home with maintenance using a Brazilicious aftercare kit so the service holds the full 2 to 4 months.

How to use

Cleanse with a Brazilicious Step 1 anti-residue shampoo to open cuticles and remove buildup.
Towel-dry the hair, then blow-dry to roughly 80 percent dryness.
Section the hair and apply a generous amount of CVR mask evenly along the lengths, starting 1 cm from the roots so nothing settles on the scalp.
Pause for 10 to 30 minutes based on porosity, density and pre-existing damage.
Rinse 100 percent until the water runs clear.
Blow-dry the hair completely on medium heat.
Seal with a flat iron at 230 °C, twelve to fifteen passes per section.
Finish with the brand-appropriate cutting, layering or styling technique.

Safety: External use only. Reserved for professionals. Wear gloves during application. Apply without touching the scalp. Do not apply if the scalp is irritated or injured. In case of contact with eyes, rinse thoroughly with water. If irritation occurs, discontinue use and seek medical advice. Always test on a lock of hair. Keep out of reach of children. Do not ingest. Avoid exposure of the product to intense heat and direct light.

Compatibility

CVR Therapy slots into the wider Brazilicious salon and home-care ecosystem. Before the service, any Brazilicious anti-residue shampoo serves as the cuticle-opening prep step. After the service, a Brazilicious home-care kit extends the result through gentle cleansing and protein-and-honey conditioning. CVR is a one-application alternative to the two-step Honey Biotox and the hydration-led Australian Mango Therapy; the Tanino Therapy line remains the repair-oriented option for fragile or coloured hair.

In short

Single-stage formaldehyde-free smoothing in a salon mask format.
230 °C flat-iron seal; results typically hold 2 to 4 months.
Reserved for trained professionals only; not a home-use mask.

Expand the system in the salon and at home

Brazilicious Honey Therapy Royal Edition Home Care Kit - 3x300ml -- shampoo, conditioner and mask trio to maintain the smoothing finish at home.
Brazilicious Honey Biotox Keratin Treatment Kit - 2x1000ml -- the brand's two-step formaldehyde-free smoothing system, jasmine flower edition.
Brazilicious Tanino Therapy Keratin Treatment Kit - 2x1000ml -- repair-led two-step option for fragile, bleached or colour-treated hair.
Brazilicious Australian Mango Therapy Keratin Treatment - 1000ml -- hydration-led smoothing for very dry, frizzy lengths.

Frequently asked questions

Is the Brazilicious CVR Therapy Anti-Frizz Mask 'formaldehyde-free'?

Yes. The smoothing chemistry is built on glyoxyloyl carbocysteine and glyoxyloyl keratin amino acids, a glyoxylic-acid family that works through heat-activated cuticle realignment rather than disulfide-bond breaking. No formaldehyde, no methylene glycol, no formaldehyde-releasing preservatives appear in the INCI printed on the jar. The full ingredient list on the label remains the authoritative source.

Is this treatment safe to apply, and what protection do stylist and client need?

The label requires gloves during the entire application and asks the stylist not to touch the scalp. Patch-testing on a lock of hair is recommended before a first-time service. Good salon ventilation is sensible at 230 °C. The product must not be applied over irritated or injured scalp. Eye contact should be flushed with water immediately.

How long do the smoothing results last, and what affects duration?

Most clients see 2 to 4 months of smoothing, with finer hair and gentler aftercare on the longer end. Duration depends on starting porosity, water hardness, frequency of washing, sulfate exposure, sun and pool chlorine. Pairing the service with a Brazilicious home-care routine and limiting harsh shampoos extends results meaningfully.

Why is this called a 'mask' if it needs a flat iron, and can clients use it at home?

CVR Therapy is sold as a mask because of its rich cream texture, but the chemistry only activates at 230 °C flat-iron heat. The label explicitly reads 'Reserved for professionals' and requires gloves. This is a salon service, not a home-care mask. Clients booking the service should be guided to home-care products instead.

What shampoo should be used before, and what aftercare extends the result?

Prep with a Brazilicious Step 1 anti-residue shampoo to open the cuticle and clear buildup. After the service, a Brazilicious home-care kit, ideally including a gentle shampoo, a nourishing conditioner and a weekly mask, keeps the smoothing finish intact. Avoid heavy sulfate shampoos at home; they shorten the service life.

How is CVR Therapy different from Brazilicious Honey Biotox or Australian Mango Therapy?

All three use glyoxyloyl smoothing chemistry. Honey Biotox is a two-step system positioned around a modern formaldehyde-free protocol. Australian Mango Therapy is hydration-led, built for dry frizzy hair. CVR Therapy is the single-stage option: one mask, one application, one seal, with the brand's honey and copaiba botanical signature.

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