Name: L'Oréal Serie Expert Vitamino Color Shampoo 300ml
Brand: L'Oréal Professionnel
Price: 11.95 EUR
Availability: OutOfStock

L'Oréal Professionnel Serie Expert Vitamino Color Shampoo – Color Protection & Shine – 300ml

Color protection, 6X more shine, gentle cleansing

Overview

Keep your salon color looking fresh with L'Oréal Professionnel Serie Expert Vitamino Color Shampoo. This professional color-protecting formula is enriched with Resveratrol, a powerful polyphenol antioxidant derived from grape seeds that shields color molecules from fading. The lightweight gel texture creates a rich lather that gently removes impurities without stripping color, leaving hair instantly softer, shinier, and protected from root to tip. Clinically proven to protect color for up to 8 weeks with 6X more shine, this 300ml size is perfect for trying the formula or regular home use.

What It Does

Protects color from fading — antioxidant shield prevents oxidation that dulls hair color
Delivers 6X more shine — enhances luminosity for radiant, salon-fresh results
Gently cleanses — removes impurities without stripping color or moisture
Provides UV protection — shields hair from sun damage that causes fading
Softens instantly — hair is smooth and manageable from the first wash

Key Technology & Ingredients

The Vitamino Color Shampoo harnesses L'Oréal Professionnel's advanced antioxidant complex. At its core is Resveratrol, the same powerful polyphenol found in red wine that's celebrated for its protective properties. Combined with UV filters and conditioning agents, this formula creates a protective barrier around each strand while delivering essential nourishment.

Ingredient	Function	Benefit
Resveratrol	Antioxidant protection	Prevents color fading, protects against free radicals
Neohesperidine	Antioxidant	Additional protection against oxidative damage
Tocopherol (Vitamin E)	Protective agent	Shields hair fiber from environmental damage
Panthenol (Pro-Vitamin B5)	Conditioning agent	Adds moisture, strengthens and softens hair

Who Is It For

Color-treated hair — permanent, semi-permanent, highlights, or balayage
Those experiencing color fading — wanting to extend time between salon visits
Sensitized hair from coloring — needing gentle yet effective cleansing
Anyone seeking salon-quality results — professional formula for home use

How to Use

Application Steps

Wet hair thoroughly — ensure hair is completely saturated with water
Apply shampoo — distribute evenly through wet hair
Massage to lather — work into a rich foam from roots to ends
Rinse thoroughly — remove all product with lukewarm water
Repeat if necessary — for heavily styled or product-laden hair

Pro Tip: If you color your hair regularly, this should be your go-to shampoo. The lightweight gel formula creates a sensual experience with its alluring floral fragrance of Italian lemon, jasmine, and white musk.

Complete Vitamino Color Routine

Step	Product	Function	Frequency
1	Vitamino Color Shampoo	Gentle cleansing, color protection	Every wash
2	Vitamino Color Conditioner	Detangling, smoothing, protection	Every wash
3	Vitamino Color Mask	Deep conditioning, color sealing	1-2x per week
4	Vitamino Color 10-in-1 Leave-In	Heat protection, styling, anti-frizz	Every styling

Results

Up to 8 weeks color protection — clinically proven to prevent fading with regular use*
6X more shine — enhanced luminosity for radiant, vibrant color**
Instant softness — hair is smooth and manageable from first wash
Protected fiber — shields against environmental damage and oxidation

*Instrumental test using Vitamino Color Shampoo + Conditioner, April 2016, France. **Instrumental test, January 2019, France.

Summary

The L'Oréal Professionnel Serie Expert Vitamino Color Shampoo 300ml is your essential first step to salon-lasting color. Enriched with Resveratrol antioxidant, it protects against fading while delivering 6X more shine. This convenient size is ideal for home use or travel. For extended value, upgrade to the 500ml or 1500ml refill.