L'Oréal Professionnel Serie Expert Vitamino Color Shampoo – Color Protection & Shine – 750ml

Color protection, 6X more shine, gentle cleansing

Overview

Keep your salon color looking fresh with L'Oréal Professionnel Serie Expert Vitamino Color Shampoo. This professional color-protecting formula is enriched with Resveratrol, a powerful polyphenol antioxidant derived from grape seeds that shields color molecules from fading. The lightweight gel texture creates a rich lather that gently removes impurities without stripping color, leaving hair instantly softer, shinier, and protected from root to tip. Clinically proven to protect color for up to 8 weeks with 6X more shine, this 750ml salon size is ideal for families, frequent washers, or professionals who want exceptional value that lasts 3-4 months with regular use.

What It Does

• Protects color from fading — antioxidant shield prevents oxidation that dulls hair color
• Delivers 6X more shine — enhances luminosity for radiant, salon-fresh results
• Gently cleanses — removes impurities without stripping color or moisture
• Provides UV protection — shields hair from sun damage that causes fading
• Softens instantly — hair is smooth and manageable from the first wash

Key Technology & Ingredients

The Vitamino Color Shampoo harnesses L'Oréal Professionnel's advanced antioxidant complex. At its core is Resveratrol, the same powerful polyphenol found in red wine that's celebrated for its protective properties. Combined with UV filters and conditioning agents, this formula creates a protective barrier around each strand while delivering essential nourishment.

Who Is It For

• Color-treated hair — permanent, semi-permanent, highlights, or balayage
• Those experiencing color fading — wanting to extend time between salon visits
• Families with multiple color-treated members — the 750ml offers excellent shared value
• Frequent washers — who need a size that lasts without constant repurchasing

How to Use

Application Steps

1. Wet hair thoroughly — ensure hair is completely saturated with water
2. Apply shampoo — distribute evenly through wet hair
3. Massage to lather — work into a rich foam from roots to ends
4. Rinse thoroughly — remove all product with lukewarm water
5. Repeat if necessary — for heavily styled or product-laden hair

Pro Tip: The 750ml bottle typically lasts 3-4 months with regular use—perfect for households where multiple family members color their hair. For even more savings, consider the 1500ml refill pouch.

Complete Vitamino Color Routine

Results

• Up to 8 weeks color protection — clinically proven to prevent fading with regular use*
• 6X more shine — enhanced luminosity for radiant, vibrant color**
• Instant softness — hair is smooth and manageable from first wash
• Protected fiber — shields against environmental damage and oxidation

*Instrumental test using Vitamino Color Shampoo + Conditioner, April 2016, France. **Instrumental test, January 2019, France.

Summary

The L'Oréal Professionnel Serie Expert Vitamino Color Shampoo 750ml is the smart choice for serious color protection. Enriched with Resveratrol antioxidant, it protects against fading while delivering 6X more shine. This salon-sized bottle offers exceptional value for families and frequent users. Want to try first? Start with the 300ml. Ready to go eco? Try the 1500ml refill with 73% less plastic.