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Brazil Protein Bioplastia Vegan Max Protein 300 ml is a professional conditioning treatment cream for colour and hair-fibre protection, the finishing and take-home step of the Bioplastia Vegan line. It conditions colour-treated hair while a violet pigment, Acid Violet 43, keeps blonde and lightened tones cool between services. It is a treatment cream, not a straightener: it protects, softens and tones rather than smoothing the hair.
- What it is: Professional conditioning treatment cream for colour and hair-fibre protection
- Hair type: Blonde, lightened, highlighted, grey and colour-treated hair
- Tones: Acid Violet 43, a violet pigment that keeps warm and yellow tones cool
- Conditions: A behentrimonium base with palm oil and vitamin E for slip and softness
- Not a straightener: No reducer, no formaldehyde and no glyoxylic acid on the list
- Format: 300 ml professional bottle
Why a colour-protection toning treatment
Colour-treated and lightened hair fades and drifts warm between salon visits, and a smoothing service does not hold the tone on its own. Max Protein is the care-and-tone side of the line. Its conditioning base of behentrimonium and cetearyl alcohol coats the fibre with slip, palm oil and vitamin E keep it supple, and organic acids hold a hair-friendly pH so colour reads truer. Around that sits the violet pigment Acid Violet 43, opposite yellow on the colour wheel, which keeps blonde and lightened tones cool rather than brassy. It is a treatment step, not a colour service and not a straightener.
Key ingredients
- Acid Violet 43 (CI 60730): a violet toning pigment that counters warm and yellow tones on blonde and lightened hair.
- Behentrimonium base with cetearyl alcohol: the conditioning system that gives the cream its slip and softness.
- Palm oil (Elaeis Oleifera) and vitamin E: emollient and antioxidant that keep the fibre supple.
- Organic acids (acetic, citric, lactic, malic): keep the cream at a hair-friendly pH so colour holds truer.
What to expect
Hair feels conditioned and looks fresher, with colour that reads truer and blonde tones that stay cool. The toning is a tint that cools warmth, so the effect is a less yellow tone rather than a lighter or darker colour. It holds a Bioplastia Vegan result and keeps colour-treated hair salon-fresh between visits. It does not smooth, straighten or relax the hair.
Who it is for
- Blonde, lightened, highlighted, grey or colour-treated hair that goes warm
- Clients finishing or maintaining a Bioplastia Vegan smoothing service
- Colour-treated hair that needs conditioning and tone kept
- Salons wanting a treatment cream to sell as the take-home step
Who it is not for
- Anyone looking to smooth or straighten: this is a toning treatment, not a smoothing cream
- Hair where any cool or violet cast is unwanted: the pigment is part of the formula
- Anyone expecting a colour change: it cools tone, it does not lift or deposit a shade
- Rushed application: a violet cream still wants a clean bowl and a careful hand, since violet stains soft surfaces
Professional tip
Treat it like any toner: wear gloves, keep a dark towel to hand, and rinse cleanly, since the violet pigment stains soft surfaces. On light or porous hair the tone reads faster, so a strand test keeps the result even, and you can build the cool tone gradually across treatments.
How to use
- Strand test first, especially on light or porous hair, since it takes the violet faster.
- Wash, then towel-dry the hair so it is damp, not dripping.
- Apply through the mid-lengths and ends with gloves, combing so the cream is evenly spread.
- Leave it to work for a few minutes, then rinse thoroughly and style as usual.
Where it fits in the Bioplastia Vegan range
Max Protein is the care-and-tone step, not the smoothing service. The service itself is the Brazil Protein Bioplastia Vegan Straightening Cream, the anti-yellow smoothing cream you charge for; Max Protein conditions and keeps the tone cool after it. For daily home care, the Brazil Protein Blond Vegan Home Care Duo is the shampoo and conditioner between services, and the Brazil Protein SOS Protein Mask is the reconstruction step for hair that needs rebuilding.
In short
- Professional conditioning treatment cream for colour and hair-fibre protection, a toning step, not a straightener.
- Violet pigment Acid Violet 43 keeps blonde and lightened tones cool over a behentrimonium conditioning base.
- Conditions and tones; no reducer, no formaldehyde and no glyoxylic acid on the list.
- Finishes and maintains the Bioplastia Vegan service; 300 ml.
Complete the Bioplastia Vegan routine
- Brazil Protein Bioplastia Vegan Straightening Cream 1 L: the anti-yellow smoothing service that Max Protein finishes and maintains
- Brazil Protein Blond Vegan Home Care Duo: shampoo and conditioner to keep the tone cool at home
- Brazil Protein SOS Protein Mask 500 g: the reconstruction step for hair that needs rebuilding
Frequently asked questions
Is Max Protein a straightener?
No. It is a conditioning treatment cream that protects colour and the hair fibre and cools tone, not a smoothing product. The ingredient list carries no reducer, no formaldehyde and no glyoxylic acid, so it does not smooth, straighten or relax. It is the care-and-tone step of the Bioplastia Vegan line, used to keep colour-treated hair fresh between services.
What makes it tone the hair?
It carries a violet pigment, Acid Violet 43. Violet sits opposite yellow on the colour wheel, so it counters warm and yellow tones on blonde and lightened hair. It is a tint that cools tone, not a bleach and not a colour service, so it eases brassiness rather than lifting or depositing a shade, while the conditioning base gives slip and softness.
Does the name mean it is full of protein?
Max Protein is the product name in the Bioplastia Vegan line, not a promise of a protein dose. It works as a conditioning treatment cream that protects colour and the fibre and keeps tone cool, built around a conditioning base, palm oil, vitamin E and a violet pigment. Read it as the toning and colour-care step of the line rather than a reconstruction treatment.
Can I use it on bleached or colour-treated hair?
Yes, this is the hair it is built for: blonde, lightened and colour-treated hair that goes warm. A strand test first is essential, because light and porous hair takes the violet faster and can read more strongly. It cools tone and conditions rather than changing colour, so it works alongside your colour rather than replacing a toner or a gloss.
How does it fit with the Bioplastia Vegan smoothing service?
The Bioplastia Vegan Straightening Cream is the smoothing service itself; Max Protein is the care-and-tone side of the same line, used to finish and maintain the result. It conditions and keeps blonde and colour-treated hair cool after the service and between salon visits, so the smoothing and the tone are handled by the two products together rather than by one.
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Brazil Protein Bioplastia Vegan Max Protein 300 ml
Bioplastia Vegan Max Protein is the colour-and-fibre-protection conditioning treatment cream of the line: a violet pigment (CI 60730) keeps blonde and colour-treated tones cool while it conditions. Professional 300 ml.
