Brazil Protein Blond Vegan Shampoo 300 ml is a violet-toning strengthening shampoo for blond, coloured and gray hair. It washes and tones in one step: a violet pigment (CI 60730) keeps cool blond and gray tones from turning warm between colour services, while amino acids and an acidic system help smooth a porous, over-processed cuticle. Avocado oil and acai round it out, so lightened hair comes away toned and softer, not dry and brassy.

Why a violet shampoo for blond hair

Blond, highlighted and gray hair drifts warm: lift the base and the yellow underneath shows, and porous lengths hold onto that brassiness. Blond Vegan works on both at once. Its violet pigment sits opposite yellow on the colour wheel, so each wash deposits a trace of cool tone that keeps the blond looking ashy rather than golden. At the same time the amino acids aspartic and glutamic acid, with an acidic lactic- and citric-acid system, help close the cuticle that bleaching leaves raised, which is where the strengthening and anti-porosity come from.

Key ingredients

• Violet pigment (CI 60730): deposits a trace of cool tone with each wash to keep blond and gray hair from turning warm.
• Aspartic and glutamic acid: amino acids that support porous hair so it feels stronger and less fragile.
• Acidic system (lactic and citric acid): helps smooth and close a raised cuticle, where the anti-porosity comes from.
• Avocado oil, acai and murumuru butter: Amazonian oils and butter that keep toned lengths soft.

What to expect

Blond and gray hair comes away toned and easier to manage, with the warmth toned down rather than washed out. The violet builds gently, so tone deepens with regular use and lifts if you space the washes out. It is a toning and strengthening wash, not a bleach or a smoothing step: it cools the colour without lightening or straightening it. Follow it with the Blond Vegan Conditioner to keep porous hair soft.

Who it is for

• Blond, highlighted, bleached or balayage hair that turns warm between services
• Gray and silver hair that needs its cool tone kept clean
• Porous, over-processed lengths that feel dry and fragile
• Salons building a routine to protect a blond or gray colour

Who it is not for

• Dark or natural hair with no cool tone to maintain: the violet has nothing to work on
• Anyone wanting to lighten the hair: this tones, it does not bleach
• Clients after the smoothing itself: that is a salon Brazil Protein service
• Hair that is already too cool or ashy: let the lather sit a moment before rinsing, and space the washes out so the tone does not build too far.

Professional tip

Control the depth of tone with the standing time: for a stronger cool result leave the lather on the lengths a minute or two before rinsing; for gentle upkeep, rinse straight away. On very warm or uneven blondes, a first wash cleanses and a second tones. Keep the Blond Vegan Conditioner for the lengths so porous hair stays soft.

How to use

1. Apply to wet hair and massage in well, working the lather through the lengths.
2. For a cooler result, leave it on a minute or two; for gentle upkeep, rinse straight away.
3. Rinse until the water runs clear, leaving no residue.
4. Repeat if needed, follow with the Blond Vegan Conditioner, then style as usual.

Where it fits in your routine

Blond Vegan Shampoo is the toning wash step of the Blond Vegan home-care routine for blond, coloured and gray hair. Pair it with the Brazil Protein Blond Vegan Conditioner for the conditioning step, or take both together as the Brazil Protein Blond Vegan Home Care Duo. For hair that needs deeper reconstruction, the SOS Protein range is the repair step, and a little Brazil Protein Mix Brazilian Oil seals shine on dry ends.

In short

• Violet-toning strengthening shampoo for blond, coloured and gray hair.
• A violet pigment (CI 60730) keeps blond and gray tones cool; amino acids support porous hair.
• Avocado oil, acai and murumuru butter keep toned lengths soft.
• The wash step of the Blond Vegan home duo; pairs with the Blond Vegan Conditioner. 300 ml.