Brazil Protein Blond Vegan Shampoo (300 ml) is the wash of the Blond Vegan line, printed for blond, coloured and grey hair. The front names avocado and açaí; on the list they are avocado oil, 8th, and açaí fruit extract, 7th. Apply to wet hair, massage well, rinse, repeat if necessary. The conditioning step of the same line is the Blond Vegan Conditioner 300 ml.

What the ingredient list shows

Sodium laureth sulfate is the main cleansing agent, 2nd, with cocamidopropyl betaine 10th. Linseed oil comes 6th, the açaí extract 7th and avocado oil 8th, ahead of the fragrance; babassu oil is 14th and murumuru butter 25th. On lightened hair the lever is the water and the hands: lukewarm, lather at the roots, and the lengths cleaned by the rinse rather than by rubbing.

Key ingredients

From the complete ingredient list

• Persea Gratissima Oil: avocado oil, named on the front; 8th on the list.
• Euterpe Oleracea Fruit Extract: açaí fruit extract, the front's açaí; 7th.
• Sodium Laureth Sulfate: the main cleansing agent, 2nd.
• Linum Usitatissimum Seed Oil: linseed oil, 6th.
• Orbignya Speciosa Kernel Oil: babassu oil, 14th.
• Astrocaryum Murumuru Seed Butter: murumuru butter, 25th.

Complete list:
Aqua, Sodium Laureth Sulfate, Dimethyl Lauramide/Myristamide, Lactic Acid, PEG-12 Dimethicone,
Linum Usitatissimum Seed Oil, Euterpe Oleracea Fruit Extract, Persea Gratissima Oil, Benzyl Alcohol, Cocamidopropyl Betaine,
Glycol Distearate, Parfum, Sodium Chloride, Orbignya Speciosa Kernel Oil, Behenamidopropyl Dimethylamine Lactate,
Corylus Avellana Leaf Extract, Ceteth-10, Polysorbate 20, Polyquaternium-22, Cocamide MEA,
Acetamide MEA, Polyquaternium-47, Aspartic Acid, Glutamic Acid, Astrocaryum Murumuru Seed Butter,
Ethylhexylglycerin, PEG-8, Glycerin, Chlorphenesin, Polyquaternium-7,
Citric Acid, CI 60730, Bronopol, Sodium Benzoate, Tocopherol,
Methylchloroisothiazolinone and Methylisothiazolinone.

What to expect

Clean hair, ready for the conditioner. The front's words are the hair type and nothing more, and that is all we promise: a wash for the hair the front names, with the colour service a separate step.

Who it is for

• Blond, coloured and grey hair, as the front prints it
• The wash before the Blond Vegan Conditioner
• Colourists who want the wash station and the retail shelf on one line

Who it is not for

• Clients sensitive to the preservative Bronopol, 33rd on the list, or to methylchloroisothiazolinone and methylisothiazolinone, 36th
• Clients who avoid sulfate surfactants or sodium chloride: sodium laureth sulfate is 2nd, sodium chloride 13th
• Anyone looking for a colour result: this is a shampoo, and the colour service is a separate step

Professional tip

On lightened blonde, keep the lather at the roots and do not scrub the ends. Lightened lengths tangle most when they are wet and rubbed, and the rinse alone leaves them clean. We would rather see two gentle washes than one hard one on a client fresh from the lightener.

How to use

The EU sticker prints the directions in English and Dutch, and the bottle prints Portuguese and French. Method A is the English as printed; Method B is how we would work it at the basin.

Method A: the manufacturer's directions

1. Apply shampoo to wet hair.
2. Massage well and rinse without leaving any residue.
3. Repeat the operation if necessary.

Method B: the Brazilian method (salon practice)

Salon practice, not a step printed on the pack.

1. Wet the hair thoroughly with lukewarm water rather than hot.
2. Lather at the roots with the fingertips, not the nails, and let the rinse carry the foam through the lengths.
3. Rinse until nothing is left. A second wash only if the first did not lather or clean, as the label allows.
4. Follow with the conditioner of the same line on the lengths.

Where it fits in the Brazil Protein range

In its line, this shampoo sits beside the Blond Vegan Conditioner 300 ml; the two are sold together as the Blond Vegan Home Care Duo. Both bottles are also in the BTOX Extreme Shine Salon & Home Care Kit. The other home-care lines say on their own fronts who they are for. The Supreme Repair Shampoo reads dry and chemically treated hair; the Nutrition Power Detox Conditioner reads mixed and oily hair. The Day by Day Shampoo completes the Brazil Protein home care range, and everything is on the Brazil Protein brand page.

Precautions for use

Care
Applies to: shampoo, conditioner, masks, treatments, leave-in, oils, serums, non-aerosol heat protectants and scalp care.

• For external use only, on hair and scalp, as directed.
• Avoid contact with eyes. Rinse immediately with water if contact occurs.
• Do not use on an irritated or damaged scalp, or in case of a known allergy to one of the ingredients.
• Stop and rinse out if redness, itching or irritation occurs.
• Salon sizes marked for professional use are applied by a hairdresser only.
• Keep out of reach of children. Do not swallow.
• Store closed, cool and dry, away from sunlight. After opening, use within the period shown on the pack.

Always read the label and the instructions of the product itself.