The Brazilicious Honey Therapy Royal Edition Shampoo - 300ml is the home-care wash designed to extend a Brazilian smoothing without flattening the result you paid for in the salon. Honey extract and hydrolyzed keratin work together in a gentle daily-use formula that respects keratin-smoothed lengths, supports softness, and helps your salon investment look polished between visits.

At a glance
  • Type: Home-care shampoo for keratin-smoothed hair
  • Best for: Smoothed, colored, dry, or chemically processed hair — all hair types
  • Hero ingredients: Hydrolyzed keratin, honey extract, niacinamide
  • Use: 2–3 times per week, on wet hair, in the shower
  • Size: 300ml / 10.14 fl oz
  • Origin: Made in Brazil; EU responsible person Sabelle Cosmetics (Belgium)

What it is

The Honey Therapy Shampoo is the home-care companion to the Brazilicious Honey Therapy salon system. The salon system delivers the smoothing on chair-time day; this shampoo is what you use afterwards to help that result last. The formula leans on the brand's signature honey-and-keratin pairing in a wash-out base that is gentle enough for regular at-home use, with a creamy lather and a soft floral-honey scent. It is the everyday wash for anyone whose hair has been keratin-smoothed, colored, or simply needs a more thoughtful shampoo than the average drugstore bottle.

Key ingredients

  • Hydrolyzed Keratin: small protein peptides that deposit on the hair surface as a light film, helping fill micro-gaps along the cuticle and supporting a smoother feel.
  • Honey Extract (Mel Extract): a natural humectant and emollient that helps the hair hold moisture and look conditioned.
  • Niacinamide (Vitamin B3): a soothing conditioning agent often used in sensitive-scalp formulas.
  • Allantoin: a softening, soothing agent that supports a comfortable feel through the wash.
  • Pyridoxine (Vitamin B6): a supporting nutrient that rounds out the conditioning cast.

What you can expect

From the first wash, hair feels soft and easier to detangle, with a clean but not stripped finish. Over a few weeks of consistent use, smoothed lengths stay polished longer between salon visits, and frizz at the ends tends to look more controlled. The honey-floral scent is moderate, not overpowering, and rinses cleanly without coating the hair. Used as part of the full Honey Therapy home-care routine alongside the matching conditioner and weekly mask, the shampoo is the foundation that helps the salon result hold its shape.

Who it is for

  • Anyone with a recent Brazilian or keratin smoothing who wants to extend the result at home.
  • Color-treated and bleached hair that needs a gentle wash respecting both the color and the keratin layer.
  • Dry, frizzy, or chemically processed hair looking for a softer, more conditioned feel after washing.
  • All hair types — the formula is designed for routine use across straight, wavy, curly, and coily textures.

Pro tips

  • Wait at least 48–72 hours after a fresh salon smoothing before the first wash, so the keratin layer has time to settle.
  • Lukewarm water beats hot water for keratin-smoothed lengths; very hot water can lift the cuticle and shorten how long your smoothing reads as fresh.
  • Pair with the Honey Therapy Conditioner from mid-lengths to ends every wash, and add the Honey Therapy Mask once a week for a deeper conditioning layer.
  • Squeeze water out gently with a microfibre towel rather than rubbing — mechanical friction is one of the quiet ways smoothing fades early.

How to use

  1. Wet hair thoroughly with lukewarm water from roots to ends.
  2. Dispense a coin-sized amount and emulsify between your palms.
  3. Apply to the scalp first; let the lather travel down through the lengths as you rinse.
  4. Massage gently with fingertips; avoid scrubbing the lengths together.
  5. Rinse until water runs clear. If hair has buildup or you have not washed in several days, repeat with a smaller amount.
  6. Follow with the Honey Therapy Conditioner on mid-lengths and ends, leave 2–3 minutes, rinse cool.
Safety: Keep out of reach of children. External use only. Do not ingest. In case of contact with the eyes, rinse with water. In case of irritation, stop use immediately and consult a doctor.

In short

  • Honey extract + hydrolyzed keratin in a gentle home-care wash designed to extend salon smoothing.
  • 2–3 washes per week for keratin-smoothed, colored, or chemically processed hair.
  • Foundation step in the Honey Therapy home routine — pair with the matching Conditioner and weekly Mask.

Complete your Honey Therapy routine

Frequently asked questions

How often should I use this shampoo?

Use 2 to 3 times per week as your regular wash. After a fresh salon keratin smoothing, wait at least 48 to 72 hours before the first wash, then keep washes spaced apart to extend the result. The gentle wash respects keratin-smoothed lengths, and pairing it with the Honey Therapy Conditioner and weekly Mask supports the full home-care routine.

Will it work on color-treated or chemically processed hair?

Yes. The formula is designed for all hair types, including hair that is colored, bleached, or has had a Brazilian smoothing. Hydrolyzed keratin and honey extract help support the hair fibre after chemical processing, and the wash respects keratin-smoothed lengths, helping the salon result you paid for stay visible longer between visits.

How does it help my Brazilian or keratin smoothing last longer?

It is the home-care companion to the Honey Therapy salon system. Hydrolyzed keratin is a small protein that helps fill micro-gaps along the hair surface, and honey extract is a humectant that supports moisture retention. Together they help keep smoothed hair feeling soft and looking polished between salon visits, especially when paired with the matching conditioner and mask.

How do I apply it?

Apply to wet hair, focusing on the scalp. Massage gently into a light lather and let the suds travel down through the lengths to the ends. Rinse thoroughly with lukewarm water. If your hair has buildup or you have not washed for several days, repeat with a smaller amount. Follow with the Honey Therapy Conditioner and finish with the Mask weekly.

Who should avoid this shampoo?

Anyone avoiding sulfates, parabens, formaldehyde-releasing preservatives such as DMDM hydantoin, methylisothiazolinone, fragrance, or honey for allergy reasons should skip this shampoo. The protein is wool-derived hydrolyzed keratin, so it is not suitable for vegan routines. The complete INCI is printed on the bottle so you can verify every component before use.

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Brazilicious Honey Therapy Shampoo 300ml

Item Number:
P5042

24,95
16,96Incl. VAT
-32%
Price Excl. VAT14,01
In stock

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