L'Oréal Professionnel Serie Expert Pro Longer Shampoo, Lengths Renewing, Professional Care for Long Hair - 300 ml

Long hair requires specialized care that goes beyond standard cleansing. The Serie Expert Pro Longer Shampoo is specifically formulated for long hair with thinned ends, delivering professional-grade renewal that makes hair stronger and shinier on the whole length. Enriched with Filler-A100 and Amino Acid technology, this lengths renewing shampoo helps restore the look of your ends while maintaining the health and beauty of your long locks.

What It Does

This professional shampoo targets the unique challenges faced by long hair. As hair grows longer, the ends become older and more vulnerable to damage, thinning, and breakage. The Pro Longer formula works to renew the fiber instantly, addressing the visible signs of wear that accumulate over time. The result is hair that looks and feels healthier from root to tip, with renewed vitality in the lengths that often need the most attention.

The gentle yet effective cleansing action removes buildup and impurities without stripping essential moisture. Your hair emerges clean, refreshed, and visibly renewed, with improved strength and a beautiful shine that extends all the way to the ends.

Key Technology

The Pro Longer Shampoo features an advanced dual-action formula combining Filler-A100 with Amino Acid for comprehensive lengths renewal:

Filler-A100: This proprietary technology penetrates the hair fiber to thicken and strengthen thinned ends. It works at the molecular level to fill gaps and reinforce the hair structure, delivering 69% stronger hair fiber with regular use as part of the complete Pro Longer routine.

Amino Acid: Essential building blocks of protein that help repair and rebuild damaged hair structure. Combined with Arginine and Panthenol in the formula, these amino acids nourish and strengthen hair from within, promoting overall fiber health and resilience.

The formula also includes conditioning agents like Dimethicone and Amodimethicone for instant smoothness and shine, while Salicylic Acid helps maintain a healthy scalp environment for optimal hair growth.

Who Is It For?

The Pro Longer Shampoo is specifically designed for those with long hair who want to maintain healthy, beautiful lengths. It is ideal if you have long hair with thinned or weakened ends, you want to grow your hair longer without sacrificing condition, you notice your ends looking dull or damaged compared to your roots, or you are seeking a professional solution to strengthen and renew your lengths.

This formula works for all hair types with long lengths, whether straight, wavy, or curly. Professional salon usage of this product has been validated by L'Oréal's salon experts for effective, reliable results.

How to Use

Distribute the shampoo evenly on wet hair. Lather gently, massaging from scalp to ends to ensure complete coverage. Rinse thoroughly with lukewarm water. For optimal results, follow with Pro Longer Conditioner to maximize the strengthening and renewing benefits.

Use as part of your regular hair care routine. For best results, combine with other products from the Pro Longer range to create a complete lengths renewal system. The instrumental tests show enhanced results when using the shampoo together with the conditioner.

Results You Can Expect

From the first use, you will notice hair that feels cleaner, softer, and more manageable. The fiber-renewing technology begins working immediately to improve the look and feel of your lengths. With continued use as part of the complete Pro Longer routine, you can achieve 69% stronger hair fiber*, resulting in reduced breakage and healthier-looking ends.

Hair appears shinier on the whole length, with a renewed vibrancy that makes long hair look its absolute best. The professional formula delivers salon-quality results at home, helping you maintain beautiful long hair between salon visits.

*Instrumental tests Pro Longer: shampoo + conditioner

Your Complete Pro Longer Routine

For maximum lengths renewal and strengthening benefits, pair your Pro Longer Shampoo with complementary products from the range. The Pro Longer Conditioner provides essential detangling and further strengthening, while the Pro Longer Mask delivers intensive renewal treatment for weekly use. Complete your routine with the Leave-In Cream for ongoing protection and nourishment throughout the day.