Salvatore Tanino Therapy Blond Hair Shampoo Step 1 (300ml) is the daily toning blond hair shampoo, for bleached and grey hair too. The gentle formula carries violet and blue micro-pigments, silk amino acids and panthenol. The list carries no formaldehyde, no formaldehyde releaser and no glyoxylic acid. It is Step 1 of Salvatore's home pair. It cleans and lays a little cool pigment down so the Step 2 mask can carry the tone further. Sold on its own here, or as the 550 ml duo.
At a glance
- Role: the toning shampoo of the Tanino Therapy home line, Step 1 of the blonde pair
- Best for: blonde, highlighted and bleached hair that turns warm or brassy between colour visits
- Hair type: cool-toned and lightened hair of any texture; the tone builds with how often you use it
- Key actives: violet and blue pigment (CI 60730), silk amino acids, panthenol and a botanical extract; citric acid sets the pH
- Size: 300 ml pump bottle; the matching mask is 250 ml
Why this shampoo
Lightened hair drifts warm because yellow and orange creep back as colour fades. Cool pigment sits opposite those on the colour wheel, so a pigment wash cancels the warmth and holds the tone. Salvatore's own label is plain: everyday use for coloured, lightened and grey hair, with micro-pigments that counter the yellow and slow fading. We'd start any cool-blonde client on this bottle, because the wash sets the tone the mask then deepens. Made in Brazil at Salvatore's plant in Presidente Prudente.
Key ingredients
Sodium laureth sulfate, cocamide and cocamidopropyl betaine form the cleansing base. The cool micro-pigments (CI 60730) do the toning, while silk amino acids and panthenol soften and a botanical extract of acorus, luffa and green tea sits alongside. Two light silicones give slip, guar and polyquaternium-10 leave the hair combable, and citric acid sets the pH. Preserved with sodium benzoate. Full INCI on the product image.
What to expect
Cooler, cleaner blonde from the first washes, with the yellow edge pulled back rather than bleached out. What we tell clients is simple. This shampoo carries the tone; the mask holds it longer. Used two or three times a week, a brassy cast settles; used every wash, the cool goes deeper.
Who it is for
- Blonde, highlighted or balayage hair that warms up between salon visits
- Grey and silver hair that wants to stay cool rather than yellow
- Anyone replacing the shampoo half of the Blond Hair pair
Who it is not for
- Dark or natural hair with no lightening, where the pigment has nothing to correct and the Restructuring or Hydrating pairs fit better
- Anyone who wants a wash without sulfates, because this one cleans with a laureth sulfate
- The scalp as a concern, which the Scalp duo covers; this is a lengths-and-tone wash
Professional tip
The mistake we see most is a purple shampoo left sitting like a mask. On very light or porous hair the pigment can grab unevenly, so keep your shampoo moving and short. Salvatore's directions say it plainly: distribute from the length to the tips, without rubbing the fiber. Work the lather through with your fingers, rinse, and leave the timing to the mask, which is built to hold the tone. On a very warm week, wash a little more often rather than leaving it on longer.
How to use
Use it as the first of two steps, as often as your tone needs, from a couple of washes a week to every wash. Rinse with cool or warm water; the pigment rinses clean and your tone stays.
The order matters because the shampoo lays the cool base and the mask then times the depth. A small amount is the printed quantity, so a 300 ml bottle lasts a good while.
- Wet and apply. On wet hair, apply a small amount of the shampoo and massage gently, because the scalp needs the lather, not the lengths the friction.
- Draw it down. Distribute it from the lengths to the ends without rubbing, so the pigment lands evenly.
- Rinse and repeat. Rinse until the water runs clear, and repeat once for a stronger tone, because a second pass on clean hair deposits a little more cool.
- Squeeze and follow on. Press the excess water out with your hands and go straight to Step 2, where the mask holds the tone.
External use only. Avoid the eyes and rinse with running water if it happens. Keep the bottle closed, below 40 degrees and out of sunlight, and out of reach of children and pets. If irritation occurs, stop and seek advice. Declared allergens: linalool, hexyl cinnamal, amyl cinnamal, geraniol.
Where it fits in the range
This is the first half of the pair. The Step 2 mask 250ml holds the tone, and the 550ml duo is the two together. We'd buy the pair first and this bottle alone when the shampoo runs out first. The other concerns, chemical aftercare, scalp, body, curl and moisture, each have their own pair under Salvatore Home Care.
In short
- 300 ml of the daily toning wash for blonde and grey, lightened hair
- Violet and blue micro-pigments, silk and panthenol on a laureth sulfate base; no formaldehyde or releaser listed
- A couple of washes a week, up to daily; small amount, lengths to tips, without rubbing, rinse; repeat for more tone
- Step 1 of the pair; the 250 ml mask follows it
The Blond Hair pair, and the rest of the line
- Blond Hair Mask Step 2 250ml: the toning mask that follows this wash
- Blond Hair Duo 550ml: shampoo and mask together
- Chemical Repair Duo 550ml: the pH pair for hair fresh from a bleach or a colour, before you tone
- Salvatore Home Care: every take-home pair of the line
Blond Hair is the toning home care that follows a salon lightening service. The Salvatore home care chooser shows which set follows which service, and the aftercare guide covers the first thirty days.
Frequently asked questions
Is the shampoo formaldehyde-free?
Yes. Formaldehyde, its releasers and glyoxylic acid are all absent from the ingredient list. It is a toning shampoo; what it leaves in the hair is a little cool pigment, silk and panthenol, with an acid to hold the pH.
How often should I use it?
From two washes a week up to every wash, depending on how warm it goes. On brassy blonde, use it more often rather than leaving it on longer. If the tone gets too cool, ease off to once or twice a week and the warmth comes back.
Will it stain my hair?
Used as a wash, no. The pigment is light and rinses with the lather. On very porous or platinum hair it can grab if left to sit, so keep the shampoo moving and short, and let the mask, which is built for it, do the timed toning.
Does the shampoo contain sulfates?
Yes. It cleans with sodium laureth sulfate, so it lathers and rinses clean without leaving a film the pigment would sit on unevenly. The mask itself has no sulfates. A client who needs a wash without sulfates can keep the mask and pair it with a gentler shampoo.
How long does the bottle keep?
Three years from manufacture and 12 months after opening. The lot and the dates are printed on the bottle. Keep it closed and below 40 degrees, out of direct sun so the pigment stays true.
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Step 1 - Blond hair shampoo anti-yellow 300ml - Salvatore Tanino Therapy
Blond Hair Shampoo Step 1 is the violet toning wash of Salvatore's home pair, with silk and panthenol and no formaldehyde listed. 300ml is this shampoo; 250ml is the Step 2 mask; 550ml is the two together.









