Piur London Hydraluxe Shampoo Home Care (250 ml) opens every wash of the Hydraluxe home routine, for anyone maintaining a Hydraluxe salon service, or for dry, frizz-prone hair in general. Piur London describes it as a gentle cleanser with Amazonian tucuma oil that helps deliver continuous hydration without weight. It is massaged into wet scalp for 2 to 3 minutes and rinsed before the conditioner.

Why a hydration routine starts with its own shampoo

This is the home half of the Hydraluxe hydration service, and it also stands on its own for dry, frizz-prone hair. Piur London names the technology TucumaVault, after the Amazonian tucuma oil that runs through the range with coconut, marine algae and sodium hyaluronate. The shampoo opens every wash and contains sodium laureth sulfate.

Key ingredients

• Astrocaryum vulgare (tucum palm) fruit oil: tucuma oil.
• Cocos nucifera (coconut) fruit juice: coconut water.
• Kappaphycus alvarezii and Eucheuma spinosum extracts: marine algae.
• Sodium hyaluronate: a humectant.
• Lonicera (honeysuckle) flower extract.

What to expect

Clean hair and scalp that do not feel stripped.

Who it is for

• Anyone maintaining a Hydraluxe salon service at home
• Dry, frizz-prone hair, for everyday washing

Who it is not for

• A general clarifying shampoo outside the routine
• Clients who avoid sodium laureth sulfate: it is in the formula

Professional tip

Lukewarm water, not hot, and squeeze the lengths with the towel rather than rubbing them.

How to use

Two ways to read it: Piur London's directions, and the advice we would give a client for using it at home.

Method A: manufacturer method

1. Wet the hair and apply to the scalp.
2. Massage for 2 to 3 minutes.
3. Rinse thoroughly.

Method B: our advice for home use

1. Wet the hair right through first, then apply to the scalp. Our advice to pass on to the client.
2. Massage the scalp for the time in Method A; the lather that runs through the lengths is enough for them.
3. Rinse thoroughly with lukewarm water, then the conditioner, or on the weekly day the mask or the Power Dose.
4. Long or product-heavy hair: two small washes rather than one big one.

Where it fits in the Piur London range

Every wash: Hydraluxe Shampoo Home Care, then Hydraluxe Conditioner Home Care on lengths and ends. Once a week, the deep step: either Hydraluxe Mask Home Care, a ten-to-fifteen-minute treatment, or Ampola PowerDose Hydraluxe, a three-minute single dose for a week with no time for the mask, never both on the same wash. In the salon, Hydraluxe Moisture Infusion is the core of the service this routine maintains. The home routines sit in Piur London Home Care.