Piur London Reactive Pro Mask Home Care (200 g) is the intensive step of the Reactive Pro home routine, and the one product in it whose own label ties it to a smoothing service: the jar describes an intensive treatment with ImmunityBlend™ technology that extends smoothing results while creating protection against humidity. It goes on damp mid-lengths and ends for 10 to 15 minutes and is rinsed thoroughly.

Why the mask is the step that carries the smoothing claim

Of the Reactive Pro home products, this is the one whose jar names the smoothing service: extends smoothing results while creating protection against humidity, as printed. Its complete list explains the texture of the step: a rich conditioning base of cetearyl alcohol, glycerin and stearamidopropyl dimethylamine, coconut, avocado and pracaxi oils, ginger root and algae extracts, and hydrolyzed corn, soy and wheat proteins. It is a rinse-out treatment: on, wait, rinse.

Key ingredients

• Cetearyl alcohol and glycerin: second and third on the list, the conditioning base.
• Stearamidopropyl dimethylamine: fourth, a conditioning agent.
• Coconut and avocado oils: sixth and ninth.
• Pentaclethra macroloba seed oil: pracaxi oil, twelfth, with ginger root and Kappaphycus alvarezii (algae) extracts after it.
• Amodimethicone and dimethiconol: conditioning silicones, so it is not a silicone-free mask.
• Hydrolyzed corn, soy and wheat protein: further down the list, with sodium hyaluronate and honeysuckle extracts.

What to expect

Smoother, more manageable lengths that hold their smoothness against humidity.

Who it is for

• Hair maintaining a smoothing or straightening service at home
• Clients leaving the salon after Reactive Pro Smooth Therapy

Who it is not for

• Clients avoiding wheat protein: hydrolyzed wheat protein is on the list
• Anyone who has reacted to it: the jar says to discontinue if irritation occurs

Professional tip

We recommend it once a week, and more often in the first weeks after a smoothing service if the lengths feel dry. That is our salon advice.

How to use

Two ways to read it: the directions printed on the jar, and the advice we would give a client for using it at home.

Method A: manufacturer method

1. Apply to damp hair, mid-lengths and ends.
2. Leave for 10 to 15 minutes.
3. Rinse thoroughly.

Method B: our advice for home use

1. After shampooing, squeeze the water out: the jar says damp hair. Our advice to pass on to the client.
2. Mid-lengths and ends, combed through with a wide-tooth comb.
3. Leave for the printed time, then rinse thoroughly.
4. No heat: apply, leave, rinse.

Where it fits in the Piur London range

The mask is the intensive step of the Reactive Pro home routine, beside Reactive Pro Conditioner Home Care at every wash. In the salon, the service it maintains is Reactive Pro Smooth Therapy. The home routines sit in Piur London Home Care.