Piur London Reactive Pro Shampoo Home Care 250 ml

Piur London Reactive Pro Shampoo Home Care (250 ml) opens the Reactive Pro home routine: it is the wash that comes before Reactive Pro Conditioner Home Care. The bottle calls it a gentle shampoo infused with ImmunityBlend™ technology. It goes on the scalp of wet hair, is massaged in gently for 2 to 3 minutes and rinsed thoroughly.

At a glance

What it is: Gentle shampoo infused with ImmunityBlend™ technology, as printed on the bottle
Key ingredients: ImmunityBlend™ on the front; on the list, ginger and algae extracts, pracaxi and avocado oils, three plant proteins, sodium hyaluronate
Massage time: 2 to 3 minutes, on the scalp of wet hair
Format: 250 ml bottle

Why a gentle shampoo opens the routine

The bottle sums up the shampoo's job in one line: it removes buildup while creating surface immunity against future frizz, and prepares the hair to receive treatment while maintaining its natural movement and flexibility. The complete list shows how the wash is built: a cleansing base of cocamidopropyl betaine and disodium laureth sulfosuccinate, with cocamide DEA, disodium cocoyl glutamate and lauryl glucoside after them, then glycerin and a guar conditioning polymer further down.

Key ingredients

Cocamidopropyl betaine and disodium laureth sulfosuccinate: second and third on the list, the cleansing base.
Zingiber officinale (ginger) root extract and Kappaphycus alvarezii extract: 13th and 14th, ginger and an alga; Palmaria palmata, a second alga, follows at 19th.
Glycerin and guar hydroxypropyltrimonium chloride: 15th and 16th, a humectant and a conditioning polymer.
Hydrolyzed wheat, soy and corn protein: 21st, 23rd and 24th, proteins from wheat, soy and corn.
Pentaclethra macroloba seed oil and Persea gratissima (avocado) oil: pracaxi and avocado oils, 29th and 30th.
Sodium hyaluronate: 35th, followed by Lonicera japonica and Lonicera caprifolium (honeysuckle) flower extracts.

What to expect

What the front of the bottle promises, in its own words: frizz protection with essential oils, lasting smooth alignment, defense against external stressors and a sleek, sophisticated shine.

Who it is for

Clients using the Reactive Pro Home Care routine at home: this is the shampoo that opens it
Salons stocking that routine for their clients: shampoo, conditioner and mask

Who it is not for

Clients avoiding wheat protein: hydrolyzed wheat protein is on the list, with soy and corn protein
Anyone whose routine must be formaldehyde-free: this is not a formaldehyde-free formula
Anyone who has reacted to it: the bottle says to discontinue use if irritation occurs

How to use

The directions printed on the bottle.

Method A: manufacturer method

Wet the hair and apply to the scalp.
Massage gently for 2 to 3 minutes.
Rinse thoroughly.

Safety: For external use only. Avoid contact with eyes. If irritation occurs, discontinue use. Keep out of the reach of children.

Where it fits in the Piur London range

The shampoo opens the Reactive Pro home routine. After it comes Reactive Pro Conditioner Home Care, and Reactive Pro Mask Home Care is the intensive step of the same routine. In the salon, the Reactive Pro service is Reactive Pro Smooth Therapy, with Reactive Pro Shampoo (1000 ml) as its salon shampoo. The home routines sit in Piur London Home Care, and every Piur range in Piur London.

Complete and maintain the system

Reactive Pro Conditioner Home Care (250 ml): the conditioner that follows it in the same routine
Reactive Pro Mask Home Care (200 g): the intensive step of the same routine
Reactive Pro Smooth Therapy (1000 ml): the Reactive Pro salon service
Silk Halo (60 ml): a Piur London finisher
4D-DEFENSE (250 ml): a Piur London finisher
Piur London Home Care: every home routine
Piur London: every Piur range, chosen by hair concern

Frequently asked questions

Where do I apply it: scalp or lengths?

On the scalp. The bottle says to wet the hair, apply the shampoo to the scalp and massage gently, then rinse thoroughly.

What does the work in it?

The front of the bottle names ImmunityBlend™ technology. The cleansing itself comes from cocamidopropyl betaine and disodium laureth sulfosuccinate, second and third on the list, with ginger, algae, plant proteins and pracaxi and avocado oils further down.

Is it sulphate-free or formaldehyde-free?

No. It is sold as neither, and the bottle claims neither.

Does it contain allergens?

It contains hydrolyzed wheat protein, with hydrolyzed soy and corn protein. Clients who avoid wheat should not use it.

How is it different from Reactive Pro Shampoo (1000 ml)?

This is the home shampoo: the 250 ml bottle that opens the Reactive Pro Home Care routine. Reactive Pro Shampoo (1000 ml) is the salon shampoo of the Reactive Pro service, in the professional line.