Piur London Ampola PowerDose Gold Ritual (15 ml) is the fast weekly option of the Gold Ritual home routine, for the week there is no time for the mask: one full ampoule on clean, damp lengths and ends, 3 minutes, rinse. On that wash it stands in for both the conditioner and the mask. Its label, as Piur London reports it, reads Nourishment in its finest ritual.

Why one ampoule replaces two products that wash

The routine has one weekly deep-step slot. The mask fills it in ten to fifteen minutes; the ampoule fills it in three. That is why it replaces the conditioner and the mask on the wash it is used, and why a second ampoule the same day adds nothing. Piur London names its technology Lipid PowerDose, distinct from the rest of the range.

What to expect

The same kind of result as the weekly mask, in less time.

Who it is for

• Any client on the Gold Ritual home routine who wants the weekly deep step in three minutes
• Weeks with no time for the mask

Who it is not for

• Daily use: it is a weekly step
• The same wash as the conditioner or mask
• Dry or unwashed hair

Professional tip

On very long or thick hair, still one ampoule: concentrate it on the ends rather than adding a second.

How to use

Two ways to read it: Piur London's directions, and the advice we would give a client for using it at home.

Method A: manufacturer method

1. Wash with Gold Ritual Shampoo and rinse.
2. Apply the full ampoule to clean, damp lengths and ends.
3. Leave for 3 minutes and rinse.
4. Do not follow with conditioner or mask: the ampoule stands in for both on the day it is used.

Method B: our advice for home use

1. Wash with Gold Ritual Shampoo, rinse, squeeze the water out: damp, not dripping. Our advice to pass on to the client.
2. The whole ampoule on lengths and ends, worked through with the fingers.
3. Leave for the time in Method A, rinse. No conditioner and no mask that wash.

Where it fits in the Piur London range

Every wash: Gold Ritual Shampoo, then Gold Ritual Conditioner on lengths and ends. Once a week, the deep step: either Gold Ritual Mask, a ten-to-fifteen-minute treatment, or Ampola PowerDose Gold Ritual, a three-minute single dose for a week with no time for the mask, never both on the same wash. Gold Ritual is the one Piur London home routine with no salon service behind it. The home routines sit in Piur London Home Care.