Piur London Gold Ritual Conditioner (250 ml) follows the shampoo at every wash of the Gold Ritual routine, on lengths and ends only. Piur London describes it as a daily sealing treatment with cocoa butter that keeps hair soft and shining between washes. It stays on damp lengths and ends for 2 to 3 minutes and is rinsed.

Why the conditioner carries the cocoa butter

Gold Ritual is Piur London's nourishment line, for hair that reads dull, dry or brittle rather than structurally damaged, and the one home routine a client runs entirely on her own. The shampoo, conditioner and mask share the LipidHoney technology, built around pistachio and cocoa. The conditioner is the daily close, and its list leads on cocoa seed butter.

Key ingredients

• Theobroma cacao (cocoa) seed butter: cocoa butter.
• Theobroma cacao (cocoa) extract.
• Pistacia vera (pistachio) seed extract.
• Polymnia sonchifolia (yacon) juice.
• Hydrolyzed soy protein, on a cationic conditioning base.

What to expect

Softer, easier-to-comb lengths.

Who it is for

• Anyone following the Gold Ritual routine, at every wash
• Dry, dull lengths and ends that need softness and shine

Who it is not for

• The scalp: lengths and ends only
• A leave-in: it is rinsed
• A substitute for the weekly mask or Power Dose when the fibre needs a heavier dose

Professional tip

Detangle while the conditioner is in, from the ends up, never from the root down.

How to use

Two ways to read it: Piur London's directions, and the advice we would give a client for using it at home.

Method A: manufacturer method

1. Apply to damp hair after shampooing, focusing on the lengths and ends.
2. Leave for 2 to 3 minutes.
3. Rinse.

Method B: our advice for home use

1. Squeeze the water out of the lengths after shampooing. Our advice to pass on to the client.
2. Lengths and ends, not the scalp; leave for the time in Method A, then rinse.
3. Comb it through with a wide-tooth comb while it sits.
4. Mask day: mask first, then this. Power Dose day: not at all.

Where it fits in the Piur London range

Every wash: Gold Ritual Shampoo, then Gold Ritual Conditioner on lengths and ends. Once a week, the deep step: either Gold Ritual Mask, a ten-to-fifteen-minute treatment, or Ampola PowerDose Gold Ritual, a three-minute single dose for a week with no time for the mask, never both on the same wash. On mask day, the mask goes on after the shampoo and the conditioner still closes the wash. Gold Ritual is the one Piur London home routine with no salon service behind it. The home routines sit in Piur London Home Care.