Piur London Gold Ritual Mask (200 g) is the weekly deep step of the Gold Ritual routine, for very dry, dull or nutrient-depleted hair. Piur London describes it as deep nourishment and lasting shine. Once a week, after shampooing, it goes on damp lengths and ends for 10 to 15 minutes, is rinsed thoroughly, and the conditioner still closes the wash.

Why a weekly step on top of the daily routine

Gold Ritual is Piur London's nourishment line, for hair that reads dull, dry or brittle rather than structurally damaged, and the one home routine a client runs entirely on her own. The shampoo, conditioner and mask share the LipidHoney technology, built around pistachio and cocoa. The mask is the heavier, once-a-week dose, rich in shea and cocoa butter. It is not for daily use and does not replace the shampoo or the conditioner.

Key ingredients

• Butyrospermum parkii (shea butter).
• Theobroma cacao (cocoa) seed butter: cocoa butter.
• Pistacia vera (pistachio) seed extract.
• Polymnia sonchifolia (yacon), on a cationic conditioning base.

What to expect

A noticeable difference in softness after the first use, and more over weeks of steady use.

Who it is for

• Very dry, dull or nutrient-depleted hair
• Any client on the Gold Ritual routine who wants the extra weekly step

Who it is not for

• Daily use: it is the weekly step
• A substitute for the shampoo or conditioner, which still open and close every wash
• The same wash as the Power Dose ampoule: one or the other

Professional tip

Put it on, then do something else for the whole time in Method A. Clients cut a mask short far more often than they leave it on too long.

How to use

Two ways to read it: Piur London's directions, and the advice we would give a client for using it at home.

Method A: manufacturer method

1. After shampooing, apply to damp hair, lengths and ends.
2. Leave for 10 to 15 minutes.
3. Rinse thoroughly, then follow with the conditioner.

Method B: our advice for home use

1. Shampoo, then squeeze the water out: damp, not dripping. Our advice to pass on to the client.
2. Lengths and ends, combed through.
3. Leave within the Method A range: the long end on the driest hair. Rinse thoroughly.
4. Then the conditioner, which still closes the wash.

Where it fits in the Piur London range

Every wash: Gold Ritual Shampoo, then Gold Ritual Conditioner on lengths and ends. Once a week, the deep step: either Gold Ritual Mask, a ten-to-fifteen-minute treatment, or Ampola PowerDose Gold Ritual, a three-minute single dose for a week with no time for the mask, never both on the same wash. On mask day, the mask goes on after the shampoo and the conditioner still closes the wash. Gold Ritual is the one Piur London home routine with no salon service behind it. The home routines sit in Piur London Home Care.