Piur London Gold Ritual Shampoo (250 ml) opens every wash of the Gold Ritual nourishment routine, for hair that reads dry, dull or lacking richness. Piur London describes it as a nutritive, gentle cleanser offering deep nourishment and radiant shine. It is massaged into wet scalp for 2 to 3 minutes and rinsed before the conditioner, with no salon service needed behind it.

Why a nourishment routine, not a reconstruction

Gold Ritual is Piur London's nourishment line, for hair that reads dull, dry or brittle rather than structurally damaged, and the one home routine a client runs entirely on her own. The shampoo, conditioner and mask share the LipidHoney technology, built around pistachio and cocoa. The shampoo opens every wash and contains sodium laureth sulfate.

Key ingredients

• Pistacia vera (pistachio) extract.
• Theobroma cacao (cocoa) extract.
• Polymnia sonchifolia (yacon) root juice.
• Hydrolyzed soy protein: a plant protein.

What to expect

Clean hair and scalp that do not feel stripped.

Who it is for

• Dry, dull or nutrient-poor hair looking for everyday softness and shine
• Clients with or without a chemical history

Who it is not for

• A general clarifying shampoo outside the routine
• Clients who avoid sodium laureth sulfate: it is in the formula

Professional tip

Lukewarm water, not hot, and squeeze the lengths with the towel rather than rubbing them.

How to use

Two ways to read it: Piur London's directions, and the advice we would give a client for using it at home.

Method A: manufacturer method

1. Wet the hair and apply to the scalp.
2. Massage for 2 to 3 minutes.
3. Rinse thoroughly.

Method B: our advice for home use

1. Wet the hair right through first, then apply to the scalp. Our advice to pass on to the client.
2. Massage the scalp for the time in Method A; the lather that runs through the lengths is enough for them.
3. Rinse thoroughly with lukewarm water, then the conditioner, or on the weekly day the mask or the Power Dose.
4. Long or product-heavy hair: two small washes rather than one big one.

Where it fits in the Piur London range

Every wash: Gold Ritual Shampoo, then Gold Ritual Conditioner on lengths and ends. Once a week, the deep step: either Gold Ritual Mask, a ten-to-fifteen-minute treatment, or Ampola PowerDose Gold Ritual, a three-minute single dose for a week with no time for the mask, never both on the same wash. On mask day, the mask goes on after the shampoo and the conditioner still closes the wash. Gold Ritual is the one Piur London home routine with no salon service behind it. The home routines sit in Piur London Home Care.