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The Hydraluxe protocol set puts four Piur London salon products together for one professional hydration service. Prime D-Tox (500 ml) is the purifying pre-treatment, Hydraluxe Shampoo (1000 ml) the cleansing step, Moisture Infusion (1000 ml) the core of the service, and Hydraluxe Balm (300 g) the leave-in seal. Piur London also sells each one on its own; we group these four here as one protocol set. They run in that order.
- What it is: Botanical pre-treatment with ginger and marine algae, BioChelate Reset System
- How it is used: On damp hair, 5 to 10 minutes, rinsed thoroughly
- Format: 500 ml, professional use only
- Its job: Cleansing shampoo of the service, AminoShield Cleanse, built on sugar beet derived amino acids
- Application: On wet hair and scalp, massaged gently for 3 to 5 minutes, rinsed thoroughly
- Format: 1000 ml, professional use only
- Role in the service: Hydrating treatment, the core of the service, Silky Beetonic System
- How it is used: On damp lengths and ends, off the scalp, 10 to 15 minutes, rinsed thoroughly
- Format: 1000 ml, professional use only
- What it does: Lightweight leave-in balm, GlossFrame Shield System
- How it is used: On damp or dry lengths and ends, light hand, not rinsed out
- Format: 300 g, professional use only
Why these four together
Hydraluxe is Piur London's professional hydration line, built for hair that is dry, porous or opaque and keeps taking product without ever feeling replenished, with or without a chemical history. The pre-treatment lifts metal ions, mineral build-up and impurities and evens out porosity, so that the hydration that follows lands on clean fibre. The Balm closes it with a leave-in seal.
Key ingredients
The pre-treatment: key actives as Piur London lists them
- Kappaphycus alvarezii extract: marine algae.
- Zingiber officinale (ginger) root extract.
The shampoo: its key actives, per Piur London
- Betaine: a sugar beet derived amino acid, an osmolyte.
- Acacia senegal (gum arabic) extract: a film-forming biopolymer.
The hydrating treatment: key actives from Piur London's list
- Behentrimonium methosulfate and dicetyldimonium chloride: the cationic conditioning matrix.
- Coconut, avocado and palm oils: the lipid-rich base.
The leave-in: key actives named by Piur London
- Ethylhexyl methoxycinnamate: a UV filter.
- Jojoba, sweet almond and sunflower seed oils: the lipid film.
What to expect
After the pre-treatment the lengths feel less coated, sometimes a little rougher, before the hydration steps go on. After the hydrating treatment they are softer and more manageable, and the finish shows once the Balm is on: smoother, glossier lengths with less frizz, hair that still moves.
Who it is for
- Dry, porous or dull hair that needs hydration, with or without a chemical history
- Hair with visible mineral build-up (the pre-treatment)
- Clients who need frizz control, shine and heat and UV protection before styling (the Balm)
Who it is not for
- The pre-treatment on its own, when the hair needs hydration: it purifies and balances porosity, it does not deliver the hydration
- A general clarifying shampoo outside the routine: this shampoo prepares the fibre for the hydration steps
- The scalp, for the hydrating treatment and the Balm: lengths and ends only
Professional tip
Read the fibre for build-up first. If the lengths still feel coated after the rinse of the core treatment, the fault is build-up, not too little time: next visit, open with the pre-treatment rather than leaving it on longer. And on the Balm, start with less than you think and add to the driest ends after drying.
How to use
Directions as Piur London publishes them
Prime D-Tox
- Apply evenly to damp hair.
- Leave for 5 to 10 minutes.
- Rinse thoroughly.
Hydraluxe Shampoo
- Apply to wet hair and scalp.
- Massage gently for 3 to 5 minutes.
- Rinse thoroughly.
Moisture Infusion
- Apply evenly to damp lengths and ends, off the scalp.
- Leave for 10 to 15 minutes. A gentle heat source may be used if the service calls for it.
- Rinse thoroughly.
Hydraluxe Balm
- Apply evenly to damp or dry hair, concentrating on lengths and ends.
- Do not rinse.
- Finish as desired.
Safety: The pre-treatment: Rinse thoroughly before the next step: build-up left behind changes how the rest of the service performs.
The shampoo: Avoid contact with eyes; rinse with water if it happens. Discontinue and consult a dermatologist if an allergic reaction occurs.
The hydrating treatment: Apply to lengths and ends only, off the scalp.
The leave-in: Do not apply to the scalp; lengths and ends only. Apply a light amount. Sweet almond oil is among its key actives: ask about tree-nut sensitivity.
Where it fits in the Piur London range
The singles of the Hydraluxe line sit in Piur London Professional, under the Piur London brand page, and the sets sit together in the Piur London sets category. For the client's own wash between visits, Piur London makes Hydraluxe Home Care, which is also grouped as the Hydraluxe home-care set.
Complete and maintain the system
- Prime D-Tox (500 ml): the purifying pre-treatment, on its own
- Hydraluxe Shampoo (1000 ml): the cleansing step, on its own
- Moisture Infusion (1000 ml): the hydrating core of the service, on its own
- Hydraluxe Balm (300 g): the leave-in seal, on its own
- Silk Halo (60 ml): a Piur London finisher
Frequently asked questions
What is in the Hydraluxe set?
Four Piur London salon products, put together as one set. Prime D-Tox (500 ml) is the purifying pre-treatment and Hydraluxe Shampoo (1000 ml) the cleansing step. Moisture Infusion (1000 ml) is the hydrating treatment at the core of the service, and Hydraluxe Balm (300 g) is the leave-in that seals it. All four are for professional use.
In what order are the four used, and can a step be skipped?
Purify, cleanse, infuse, seal, in that order. According to Piur London, each label points to the next step, and the pre-treatment prepares the fibre for the hydration that follows. The first three are each rinsed before moving on; the Balm is the only product that stays in the hair.
Is heat needed during the service?
No. A gentle heat source is optional during the hydrating treatment, as Piur London words it, and is not mentioned for any other step. No temperature is given.
Can Prime D-Tox be used on its own?
Yes. Piur London positions it as a standalone pre-treatment as well as the opening of the service: a chelating detox that lifts metal ions and mineral residue before a colour, lightening or other chemical service.
Can Hydraluxe be used on coloured or chemically treated hair?
Yes. Piur London states that nothing on the Hydraluxe labels restricts use on coloured, bleached or otherwise chemically treated hair; the line is built for fibre that reads dry or porous, whatever the cause.
Is Hydraluxe Shampoo sulphate-free?
No. Piur London discloses sodium laureth sulfate on its ingredient list. It is positioned as the cleansing step of the service, not as a general clarifying shampoo.
Does the Balm need to be rinsed out?
No. It is a leave-in: apply it to damp or dry lengths and ends, do not rinse, and finish the style as desired. Use a light hand: a heavy application is what turns the hydration underneath it into weight.
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Piur London Hydraluxe Protocol - Prime D-Tox 500ml + Hydraluxe Shampoo 1000ml + Moisture Infusion 1000ml + Hydraluxe Balm 300g
Hydraluxe protocol set: four Piur London salon products for one hydration service. Prime D-Tox purifies, the shampoo cleanses, Moisture Infusion hydrates and the Balm seals it in. Professional use.
