Gold Ritual Value Set Piur London | Shampoo, Conditioner, Mask

The Gold Ritual protocol set puts the three everyday products of Piur London's nourishment routine into one order. Gold Ritual Shampoo (250 ml) and Gold Ritual Conditioner (250 ml) are for every wash, and Gold Ritual Mask (200 g) is the weekly step. Piur London also sells each one on its own; we group these three here as one protocol set. Gold Ritual is the one Piur London home routine that is not built around a salon service: it is for hair that has lost its richness, with or without a chemical history.

Gold Ritual Shampoo at a glance

What it is: Every-wash shampoo of the Gold Ritual routine, a nutritive, gentle cleanser, LipidHoney technology
Hair type: Dry, dull or nutrient-poor hair looking for everyday softness and shine; suitable for everyday washing
When: At every wash, as the opening step
How it is used: Massaged in 2 to 3 minutes, then rinsed thoroughly
Format: 250 ml

Gold Ritual Conditioner at a glance

What it is: Every-wash conditioner, the daily sealing step of the routine, with cocoa butter
Hair type: The same hair as the shampoo; lengths and ends only, never the scalp
When: At every wash, straight after the shampoo
How it is used: Left on 2 to 3 minutes, then rinsed
Format: 250 ml

Gold Ritual Mask at a glance

What it is: Weekly deep treatment of the routine, for deeper nourishment and shine
Hair type: Very dry, dull or nutrient-depleted hair, or any client who wants the extra weekly step
When: Once a week, after the shampoo and before the conditioner
How it is used: Left on for 10 to 15 minutes, then rinsed thoroughly
Format: 200 g

Why these three together

Piur London calls Gold Ritual its nourishment line, for hair that reads dull, dry or brittle rather than damaged in the structural sense. It is fibre that has lost lipids from chemical services, sun, heat styling or simply time. The shampoo, conditioner and mask run on the LipidHoney technology, built around pistachio extract and cocoa butter, at an everyday, wash-by-wash strength. The mask is the weekly step of the routine: on mask day the order is shampoo, mask, then the conditioner, which still closes the wash.

Key ingredients

The shampoo: its key actives, per Piur London

Pistacia vera (pistachio) extract: the pistachio extract of the LipidHoney technology.
Theobroma cacao (cocoa) extract.
Hydrolyzed soy protein: a plant protein.

The conditioner: key actives named by Piur London

Theobroma cacao (cocoa) seed butter and Theobroma cacao (cocoa) extract.
Pistacia vera (pistachio) seed extract and Polymnia sonchifolia (yacon) juice.

The mask: key actives from Piur London's list

Butyrospermum parkii (shea butter) and Theobroma cacao (cocoa) seed butter.
Pistacia vera (pistachio) seed extract and Polymnia sonchifolia (yacon), carried on a cationic conditioning base.

What to expect

Clean lengths from the shampoo, softness and shine kept between washes by the conditioner, and deeper nourishment and shine from the weekly mask.

Who it is for

Hair looking for everyday softness and shine
Hair with or without a chemical history: Piur London states that nothing on the Gold Ritual labels restricts use on coloured or bleached hair

Who it is not for

Clients avoiding soy protein: hydrolyzed soy protein is among the listed actives of the shampoo and the conditioner
Clients who avoid sodium laureth sulfate: it is in the shampoo, as Piur London discloses
The scalp, for the conditioner and the mask: lengths and ends only

Professional tip

Wet the hair right through before the shampoo goes on, massage the scalp for the time below and let the lather run through the lengths.

How to use

Directions as Piur London publishes them

Gold Ritual Shampoo

Wet the hair and apply to the scalp.
Massage for 2 to 3 minutes.
Rinse thoroughly.

Gold Ritual Conditioner

Apply to damp hair after shampooing, focusing on the lengths and ends.
Leave for 2 to 3 minutes.
Rinse.

Gold Ritual Mask

After shampooing, apply to damp hair, lengths and ends.
Leave for 10 to 15 minutes.
Rinse thoroughly, then follow with the conditioner.

Safety: All three products: For external use only. Avoid contact with eyes. Discontinue use if irritation occurs. Keep out of reach of children.

Where it fits in the Piur London range

The three singles sit in Piur London Home Care, under the Piur London brand page, and the sets sit together in the Piur London sets category. Gold Ritual is not the routine for a client keeping up a salon service. Those routines are grouped as the S.P.R. Home Care protocol set, the Hydraluxe Home Care protocol set and the Reactive Pro Home Care protocol set. For the weekly step on a week with no time for the mask, Piur London makes Ampola PowerDose Gold Ritual, a single ampoule that is not part of this set.

Complete and maintain the system

Gold Ritual Shampoo (250 ml): the every-wash shampoo, on its own
Gold Ritual Conditioner (250 ml): the every-wash conditioner, on its own
Gold Ritual Mask (200 g): the weekly mask, on its own
Ampola PowerDose Gold Ritual (15 ml): the single-ampoule alternative to that week's mask, sold separately
Silk Halo (60 ml): a Piur London finisher
4D-DEFENSE (250 ml): a Piur London finisher

Frequently asked questions

What is in the Gold Ritual set, and what does each product do?

Three Piur London home-care products grouped as one set. Gold Ritual Shampoo (250 ml) opens every wash, and Gold Ritual Conditioner (250 ml) follows it as the daily sealing step. Gold Ritual Mask (200 g) is the weekly deep treatment. All three run on the LipidHoney technology.

In what order are they used?

Shampoo first and conditioner second, at every wash. Once a week the mask goes on after the shampoo, on damp lengths and ends, and the conditioner follows it.

Does the mask replace the conditioner on mask day?

No. Piur London says the mask goes before the conditioner, which still closes the wash that day, and that it is not a substitute for the shampoo or the conditioner.

How often does the mask go on?

Once a week, as the intensive step of the routine, for hair that needs more than the daily shampoo and conditioner give it. It is not for daily use.

Which hair is the routine for?

Dry, dull or nutrient-poor hair looking for everyday softness and shine; the mask is for very dry, dull or nutrient-depleted hair, or any client who wants the extra weekly step. Piur London states that nothing on the labels restricts use on coloured or bleached hair.

Is Gold Ritual for hair that has had a salon service, or any hair?

Any hair. Piur London says Gold Ritual is not built around a salon service to maintain: it is a nourishment routine for hair that has lost its richness, whether or not it has a chemical history.

Where does the PowerDose ampoule fit, and is it in the set?

It is not in the set. Piur London makes it as the single-ampoule alternative to that week's mask. One ampoule replaces both the conditioner and the mask on the wash it is used, so it is not used alongside them.